ALTERNA® ALTERNA® Caviar Anti-Aging Multiplying Volume Masque

ALTERNA® ALTERNA® Caviar Anti-Aging Multiplying Volume Masque - 1

ALTERNA® ALTERNA® Caviar Anti-Aging Multiplying Volume Masque - 2

ALTERNA® ALTERNA® Caviar Anti-Aging Multiplying Volume Masque - 3

ALTERNA® Caviar Anti-Aging Multiplying Volume Masque

Name: ALTERNA® Caviar Anti-Aging Multiplying Volume Masque
Brand: ALTERNA®
SKU: A6071489
Price: 45.00 USD
Availability: InStock

ALTERNA®

$45.00

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Product Insights & Style Tips

The ALTERNA Caviar Anti-Aging Multiplying Volume Masque turns an at-home wash into a spa-like ritual. Lightweight but richly nourishing, it glides through damp hair, lifting length and root with a subtle plump that reads as thicker, shinier, healthier. Marine Plumping Technology locks in moisture while keeping the vibe clean and luxurious—a sensorial treat that doesn't weigh you down.

After cleansing, massage from roots to ends, leave on for 2-5 minutes, then rinse and style as desired. The formula is paraben-free, phthalate-free, sulfate-free, gluten-free, synthetic color-free, mineral oil-free, oxybenzone-free, triclosan-free, coal tar-free, and formaldehyde-free, so it suits a clean beauty moment without heaviness. Use 1-2 times per week instead of conditioner to nourish, plump, and boost manageability across hair types.

ALTERNA's clean beauty promise elevates routine hair care into a mindful ritual. The Caviar line channels salon-grade results at home, with a sensorial experience that feels luxe yet effortless, making this masque a go-to for those seeking visible volume without sacrificing softness.

Materials / Fabrication

Lightweight in-shower hair mask
Marine Plumping Technology
Helps visibly thicken and improve manageability while reducing breakage
Nourishes, plumps, adds shine and volume
Ideal for all hair types
Size: 5 oz
Made in the USA
Free from parabens, phthalates, sulfates, gluten, synthetic color, mineral oil, oxybenzone, triclosan, coal tar, and formaldehyde

Recommended Care

Store with cap tightly closed in a cool, dry place away from direct sunlight
Avoid contact with eyes; rinse thoroughly if irritation occurs
Use as directed: 1-2 times per week in place of conditioner, massage from roots to ends and rinse well
Keep out of reach of children

Beauty Trends & Makeup Tips

Bedhead Hair Is Officially Chic

Picture this: You sleep through your alarm, and suddenly, the one hour you gave yourself to get ready has been cut in half. You speed through your skincare and makeup routine, only to be left with slightly messy, slept-in hair. But lucky for you, that’s exactly the look everyone wants right now. In 2026, bedhead hair is entering its mainstream era. On the runway, models sported slightly frizzy, undone strands with sophisticated dresses and sharp tailoring, creating that perfect balance between polished and imperfect. The key is to bedhead hair is to make it look intentional – not dirty. And fortunately, there are a few easy ways to fine-tune the texture to get the rockstar-chic finish.

Turn Heads With The 90s Bombshell Energy Makeup

Beauty is trading minimalism for something a little more sultry: 90s bombshell energy makeup. The beauty of this era was its deceptive simplicity: pick one feature, make it the whole show, and let everything else fade into the background. There were no competing focal points or complicated techniques, just one amplified feature doing all the work. And nine times out of ten, that feature is the eyes. Vanessa Hudgens made a recent case for it with her dark, smoldering, fully rimmed eyes anchored by a bronzed complexion and barely-there nude lip. It’s the epitome of the bombshell energy makeup we grew up admiring. Ahead, here’s how to get the look at home.

Your Guide To Preventing Hair Breakage

Summer can take a serious toll on your hair. Between chlorinated pools, ocean swims, and relentless heat and humidity, your strands have been through a lot by the time September rolls around. Now that fall is on the horizon, there’s no better time to give your hair some extra attention. If you’re dealing with breakage, the honest truth is that existing damage can’t be reversed – but that doesn’t mean your strands are a lost cause. With a few strategic additions to your routine and a commitment to consistency, you can absolutely prevent further damage and get your hair back on track. It just takes knowing where to start. Ahead, our tried-and-true tricks for preventing hair breakage before it gets worse.

About ALTERNA®

ALTERNA is a prestige haircare brand rooted in skincare science, offering a complete lineup of shampoos, conditioners, masks, and styling products designed to address moisture, aging, and damage. Best known for the Caviar Anti-Aging line, the brand blends luxe textures with clean formulas - many products are sulfate-free and designed to nourish and strengthen hair while delivering shine and manageability. Since its founding in 1997, ALTERNA has positioned itself as a salon-grade, consumer-friendly line that emphasizes high-performance ingredients and sustainability. For shoppers exploring premium at-home hair care, ALTERNA provides a modern ritual - from daily cleansers to treatment-driven serums and finishing sprays - that feels indulgent yet practical.