Photo via @thisispimdaw
At this point, there’s a “maxxing” technique for just about everything – and beauty was always going to get there eventually. The latest to take over TikTok is eyemaxxing, and the concept is refreshingly straightforward. Strategic makeup placement and color theory work together to make your natural eye color appear richer and more captivating without doing anything dramatic to your features. It’s more about knowing which shades create contrast with your irises – a small but genuinely impactful distinction. Deep brown eyes, icy blue, vibrant green – every color has a formula, and once you know yours, getting dressed in the morning gets a lot more interesting. Here’s how to figure it out.
Brown Eyes
For brown eyes, blue is your secret weapon. Rich navy, cobalt, turquoise, and sapphire tones all create beautiful contrast, instantly making brown irises appear warmer and more luminous. The best part? Brown eyes are incredibly versatile, so you can go as subtle or as bold as you’d like. Swap your everyday black mascara for a navy formula, add a pop of cobalt eyeliner to the waterline, or blend a turquoise shadow across the lids for a statement look that still feels wearable.
Blue Eyes
To make blue eyes appear even brighter, reach for warmer tones that sit opposite blue on the color wheel. Think dusty rose, peach, terracotta, copper, and soft mauve. These shades amplify the coolness of blue irises, making them look especially vivid. A wash of warm-toned eyeshadow across the lid is one of the easiest ways to embrace the eyemaxxing trend. For everyday wear, pair a peachy shade with soft brown definition in the crease for a look that’s bound to make your eyes pop.
Green Eyes
If you have green or hazel eyes, lean into shades with red and purple undertones. Burgundy, plum, cranberry, and rich magenta create contrast, making green flecks appear even more vibrant. Instead of your usual black liner, try a burgundy or deep plum pencil along the upper lash line or waterline. It’s a subtle swap that instantly enhances your eye color without feeling overly dramatic.
Will you be trying the eyemaxxing trend?
@katiefarhood eyemaxxing 🧿👄🧿 (if u saw my hand eczema no you didn’t 🫣) #makeuphack #makeuptransition #eyemaxxing #blueeyemakeup #makeuptransformation
