
The Vibe :
⊹ Delilah Belle Hamlin fronts ALO’s latest Softsculpt campaign.
⊹ An invisible interior scrunch updates the familiar black workout legging.
⊹ A sweetheart waistband creates a curved, clean finish.
ALO is putting the scrunch legging through a very polished filter with its new Softsculpt Define Legging, fronted by Delilah Belle Hamlin. The black workout set keeps the visual fuss low, while its defining feature stays hidden inside the back construction. The Define Legging uses ALO’s ultra soft Softsculpt fabric with medium compression and a breathable finish. A clean front removes the center seam, while the waistband curves into a subtle sweetheart shape at the back. Inside, the concealed scrunch creates a lifted appearance without the gathered exterior usually associated with the category. The style comes in both full length and seven eighths cuts, with black, navy, espresso, and Summer Romance Red rounding out the current Softsculpt color lineup.

ALO developed the silhouette through repeated wear testing and refinement, concentrating on how the waistband, rear detail and fabric sit during movement. In the campaign imagery, Hamlin wears the black version with minimal accessories, keeping attention on the curved waist and uninterrupted front. The new Softsculpt Define Legging is now available on ALO.

Brand DNA
Founded in Los Angeles in 2007 by Danny Harris and Marco DeGeorge, Alo brings yoga wear into the fashion conversation. Sleek active sets, technical fabrics, tonal palettes, and studio-to-street styling shape its wellness-driven California identity.