ALTERNA® ALTERNA® Caviar Anti-Aging Replenishing Moisture Shampoo

ALTERNA® ALTERNA® Caviar Anti-Aging Replenishing Moisture Shampoo - 1

ALTERNA® ALTERNA® Caviar Anti-Aging Replenishing Moisture Shampoo - 2

ALTERNA® ALTERNA® Caviar Anti-Aging Replenishing Moisture Shampoo - 3

ALTERNA® Caviar Anti-Aging Replenishing Moisture Shampoo

Name: ALTERNA® Caviar Anti-Aging Replenishing Moisture Shampoo
Brand: ALTERNA®
SKU: 89012970
Price: 55.00 USD
Availability: InStock

ALTERNA®

$55.00

Shop Now

Product Insights & Style Tips

The ALTERNA Caviar Anti-Aging Replenishing Moisture Shampoo feels like a luxe spa moment for color-treated strands. This sulfate-free cleanser restores moisture while guarding against fade from daily stresses and future damage. It leans on Age-Control Complex to address aging, while Caviar Extract nourishes with moisture and elasticity, and Vitamin C helps curb damage. Enzymetherapy helps actives penetrate where they're needed, and Seasilk plus plant-derived melanin lock in shine and shield hair from UVA, UVB and visible light.

Ideal for straight and wavy hair (2A-2C), it yields a soft, generous lather that rinses clean without leaving hair heavy. The shampoo supports a balanced feel, keeping strands hydrated and ready for styling, whether you're smoothing, curling, or going sleek. Color Hold protects color and helps prevent washout, while Seasilk delivers moisture and a little repair from everyday wear. It's free of parabens, sulfates, phthalates, DEA, TEA, petrochemicals, synthetic color, and dye.

ALTERNA's Caviar Anti-Aging line embodies a luxe, science-forward approach to hair care, pairing color protection with targeted moisture. The combo of Age-Control Complex, Caviar Extract and Seasilk reads as a polished, at-home ritual for color retention and vitality, especially for those who ride between straight and wavy textures.

Materials / Fabrication

Sulfate-free cleanser that restores moisture and protects hair from fading color
Helps guard against daily stresses and future damage
Age-Control Complex
Caviar Extract for moisture, elasticity and shine
Vitamin C to prevent damage
Cytokines to encourage microcirculation and improve cellular turnover
Enzymetherapy for enhanced absorption of active ingredients
Color Hold with plant-derived melanin for extreme color protection and to prevent color washout
Protection against UVA, UVB and visible light including artificial light sources
Seasilk marine botanicals including algae and seaweeds for moisture, protection and repair
Ideal for straight and wavy hair types (2A, 2B, 2C)
Paraben-free; sulfate-free; phthalate-free; DEA-free; TEA-free; petrochemical-free; synthetic color-free; dye-free
How to use: massage throughout wet hair and scalp; rinse thoroughly; repeat if necessary

Recommended Care

Use as directed; apply a small amount to wet hair and lather gently; rinse well
Follow with a color-protecting conditioner to maximize moisture and color retention
Avoid contact with eyes; rinse immediately if contact occurs
Store in a cool, dry place away from direct sunlight
If scalp irritation occurs, discontinue use and consult a dermatologist

Beauty Trends & Makeup Tips

Bedhead Hair Is Officially Chic

Picture this: You sleep through your alarm, and suddenly, the one hour you gave yourself to get ready has been cut in half. You speed through your skincare and makeup routine, only to be left with slightly messy, slept-in hair. But lucky for you, that’s exactly the look everyone wants right now. In 2026, bedhead hair is entering its mainstream era. On the runway, models sported slightly frizzy, undone strands with sophisticated dresses and sharp tailoring, creating that perfect balance between polished and imperfect. The key is to bedhead hair is to make it look intentional – not dirty. And fortunately, there are a few easy ways to fine-tune the texture to get the rockstar-chic finish.

Turn Heads With The 90s Bombshell Energy Makeup

Beauty is trading minimalism for something a little more sultry: 90s bombshell energy makeup. The beauty of this era was its deceptive simplicity: pick one feature, make it the whole show, and let everything else fade into the background. There were no competing focal points or complicated techniques, just one amplified feature doing all the work. And nine times out of ten, that feature is the eyes. Vanessa Hudgens made a recent case for it with her dark, smoldering, fully rimmed eyes anchored by a bronzed complexion and barely-there nude lip. It’s the epitome of the bombshell energy makeup we grew up admiring. Ahead, here’s how to get the look at home.

Your Guide To Preventing Hair Breakage

Summer can take a serious toll on your hair. Between chlorinated pools, ocean swims, and relentless heat and humidity, your strands have been through a lot by the time September rolls around. Now that fall is on the horizon, there’s no better time to give your hair some extra attention. If you’re dealing with breakage, the honest truth is that existing damage can’t be reversed – but that doesn’t mean your strands are a lost cause. With a few strategic additions to your routine and a commitment to consistency, you can absolutely prevent further damage and get your hair back on track. It just takes knowing where to start. Ahead, our tried-and-true tricks for preventing hair breakage before it gets worse.

About ALTERNA®

ALTERNA is a prestige haircare brand rooted in skincare science, offering a complete lineup of shampoos, conditioners, masks, and styling products designed to address moisture, aging, and damage. Best known for the Caviar Anti-Aging line, the brand blends luxe textures with clean formulas - many products are sulfate-free and designed to nourish and strengthen hair while delivering shine and manageability. Since its founding in 1997, ALTERNA has positioned itself as a salon-grade, consumer-friendly line that emphasizes high-performance ingredients and sustainability. For shoppers exploring premium at-home hair care, ALTERNA provides a modern ritual - from daily cleansers to treatment-driven serums and finishing sprays - that feels indulgent yet practical.