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AS OF TODAY Better Than BB

Name: AS OF TODAY Better Than BB
Brand: AS OF TODAY
SKU: B1952189
Price: 41.00 USD
Availability: InStock

AS OF TODAY

$41.00

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Product Insights & Style Tips

AS OF TODAY Better Than BB arrives with a fresh, skin-like finish that feels light yet delivers real coverage. The lightweight cream glides on to blur blemishes, uneven tone, and pores without heaviness, leaving a satin glow that reads polished but never mask-like. Hydration is instant and lasting thanks to 3% squalane, hyaluronic acid, and niacinamide, while Centella asiatica and green tea extract soothe and calm the skin. The formula resists oxidation and caking, keeping the complexion bright through the day and digital screens.

With a high-adhesion cream texture, it blends smoothly with fingers, a brush, or a puff and can be layered for more coverage as needed. It sits close to the skin without settling into lines, letting you wear it over skincare and sunscreen. The satin finish stays fresh from desk to dinner, keeping tone even while the skin looks breathable and calm.

AS OF TODAY leans into clean beauty with a modern, skincare-forward mindset. Better Than BB updates the classic concept with a lightweight, high-coverage option that still reads like your own skin, a move many editors are embracing for daily makeup. It pairs well with minimal silhouettes and a pared-back mood, translating a polished vibe across meetups, commutes, and evenings.

Materials / Fabrication

Premium Coverage BB cream with buildable, high-coverage results
Lightweight cream texture for seamless wear
Natural satin finish with a fresh, skin-like look
Blurs blemishes, uneven tone and pores
Adheres smoothly without a heavy feel
Formulated with 3% squalane
Includes hyaluronic acid
Includes niacinamide
Contains Centella asiatica extract
Contains Camellia sinensis leaf extract
Centella asiatica and green tea extracts help comfort the skin
Resists oxidation and caking for a long-wearing finish
Blue light support for daily digital exposure
Clean beauty formula made without 33 potentially concerning ingredients, including parabens, formaldehyde and phthalates
Application guidance: apply after skincare and sunscreen, then blend evenly with fingers, a brush or a puff
Layer as needed for additional coverage

Recommended Care

Close cap tightly after use to preserve formula
Store in a cool, dry place away from direct sunlight
Use clean hands, brush, or puff to apply; avoid double-dipping
Remove with a gentle makeup remover; cleanse skin as part of evening routine
Patch test before first use; discontinue if irritation occurs

Beauty Trends & Makeup Tips

Cloud Skin Puts A Softer Spin On Matte Makeup

A decade ago, beauty was all about high-coverage, matte complexions with an airbrushed finish. Now, the pendulum has swung toward dewy, light-reflecting skin. But as we move toward fall, matte makeup is making its way back – but with a softer point of view. Meet cloud skin. This updated take on matte makeup swaps heavy coverage and layers of powder for a velvety, diffused finish. The complexion looks softly blurred rather than flat and injects just enough radiance to keep the skin looking alive. Think less full-beat matte and more softly filtered skin. Ahead, we’re breaking down exactly how to recreate the cloud skin look for fall.

Mori Girl Makeup Is Korea’s Version Of Clean Girl

It’s no secret that the beauty world looks to East Asia for what’s next. From innovative skincare ingredients to viral makeup techniques, South Korea has become the mecca of all things beauty. Now, a new trend is taking over Korean social media called the Mori Girl makeup. The name comes from the Japanese word mori, meaning “forest,” and the aesthetic channels the feeling of someone who has just wandered out of a dense woodland. Think fresh, translucent skin, barely-there color, and an overall look that feels youthful. In many ways, Mori Girl makeup is a Korean take on the no-makeup makeup look, but slightly softer. Ahead, we’re breaking down exactly how to recreate the Mori Girl look at home.

Lacquered Lips Are Having A High-Shine Moment

Blurred skin and softly diffused lips continue to dominate beauty feeds, but summer is making a case for something far more high-impact: lacquered lips. The finish is glossy and impossible to overlook, giving even the most pared-back makeup look a sharper edge. Unlike softer lip trends that blur into the rest of the face, lacquered lips are meant to catch the light. The mirror-like shine feels almost graphic and that’s exactly what makes it so compelling. Best of all, the effect doesn’t require a complicated routine or a makeup artist’s skill set. With the right prep, pigment, and gloss, you can recreate the look at home. Ahead, the pro-approved steps for mastering lacquered lips.

About AS OF TODAY

AS OF TODAY is a New York born clean skincare brand built around a minimalist, results driven routine. The line centers on its signature R-Peptide, a Paris sourced actives blend that supports skin barrier health and a calmer, brighter complexion. Made for real life, the collection offers a streamlined set of essentials across cleansers, toners, serums, masks, moisturizers, eye and lip treatments, along with a restoring sunscreen. All formulations are cruelty free and crafted with careful ingredient choices to avoid common irritants, making it easy to adopt day by day. Shoppers will find a modern, accessible skincare option that fits busy, style minded routines without sacrificing efficacy.