Aveda Blue Malva Shampoo

Name: Aveda Blue Malva Shampoo
Brand: Aveda
SKU: 55652248
Price: 75.00 USD
Availability: InStock

Aveda

$75.00

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Product Insights & Style Tips

Aveda Blue Malva Shampoo sets a cool, editorial mood from the first lather. It gently cleanses while adding silvery brightness to grey hair and toning down brassiness in chemically treated strands of every shade. Blue malva balances the hair and scalp, while coneflower deepens color for a more vibrant finish. The generous 33.8 oz bottle feels like a long, refreshing ritual.

Massage onto wet hair, lather, rinse, and follow with conditioner. The texture glides through without heaviness, leaving strands clean and balanced as it supports grey and color treated tones. It layers with ease under conditioner and styling, taking you from morning routine to after-dark plans with hair that holds its cool, polished shine.

Aveda embodies cruelty-free beauty and B Corp certification, emphasizing social and environmental performance with transparency. The brand also meets Nordstrom Responsible Brands criteria, aligning responsible practices with chic color care. In a market chasing cool-toned hair narratives, Blue Malva Shampoo reads as a thoughtful, versatile staple.

Materials / Fabrication

A shampoo that gently cleanses while adding silvery brightness to grey hair and neutralizing brassiness in chemically treated hair of all shades
Formulated with blue malva to balance the hair and scalp
Contains coneflower to intensify color
Size: 33.8 oz
Cruelty-free
Brand has B Corp certification
Meets Nordstrom Responsible Brands criteria for responsible social and environmental practices

Recommended Care

Massage onto wet hair, lather, and rinse thoroughly
Follow with a conditioner suitable for color treated or silver-brightening routines
Avoid contact with eyes; rinse immediately if product enters eyes
Store in a cool, dry place away from direct sunlight

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About Aveda

Aveda is a prestige beauty brand built around plant-based hair care and skin care, with a heritage rooted in its Minneapolis, Minnesota origins. Founded in 1978 by Horst Rechelbacher, the brand began as a professional salon line and has grown into a full range that includes hair care, skincare, body care, fragrance, and grooming for men, sold to salons and consumers alike. Today Aveda remains rooted in botanical ingredients and sustainable practices, emphasizing high-performance formulas that honor the environment and animal welfare. Aveda is part of a global beauty portfolio owned by Estee Lauder Companies, trusted by professionals and shoppers who seek spa-quality products with a mindful, plant-forward approach.