Aveda Aveda nutriplenish™ Treatment Masque

Aveda Aveda nutriplenish™ Treatment Masque - 1

Aveda Aveda nutriplenish™ Treatment Masque - 2

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Aveda nutriplenish™ Treatment Masque

Name: Aveda nutriplenish™ Treatment Masque
Brand: Aveda
SKU: 1362236
Price: 55.00 USD
Availability: InStock

Aveda

$55.00

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Product Insights & Style Tips

The Aveda nutriplenish Treatment Masque offers light moisture that hydrates every texture without weighing hair down. Powered by the nutriplenish Superfood Complex, it delivers replenishing hydration with pomegranate seed oil for Omega 5, mango butter for softness and shine, and coconut oil to lock in moisture. The pure-fume aroma blends coconut extract with organic ginger oil and cardamom oil and other plant essences for a spa-like sensorial finish.

Use weekly after shampooing by smoothing through damp hair from roots to tips and leaving on for 2-5 minutes before rinsing thoroughly. The mask is light enough for fine to medium hair and suitable for all textures, and pro tips include using it as an overnight conditioning treatment or as a leave-in mask with a hot towel for a more immersive ritual. In consumer testing, 97% said hair felt more manageable, 95% softer, and 93% moisturized and replenished.

Aveda stays true to clean, plant-forward beauty. The nutriplenish Treatment Masque is vegan, cruelty-free, paraben-free, silicone-free, mineral oil-free, and made in the USA, with B Corp certification and Nordstrom Responsible Brands alignment signaling responsible practice behind the luxe hydration it delivers.

Materials / Fabrication

Nutriplenish Superfood Complex
Pomegranate seed oil
Mango butter
Coconut oil
Pure-fume aroma with notes of coconut extract, certified-organic ginger oil and cardamom oil
Other pure flower and plant essences
Paraben-free
Silicone-free
Mineral oil-free
Synthetic fragrance-free
Made in the USA
Vegan
Cruelty-free
B Corp certified
Nordstrom Responsible Brands criteria

Recommended Care

Use weekly as an ultra hydrating treatment after shampooing; smooth through damp hair from roots to tip
Leave on for 2-5 minutes; rinse thoroughly
Pro tips: use as an overnight conditioning treatment or as a leave-in hair mask
For a spa like experience, apply a hot towel over the hair mask and relax

Beauty Trends & Makeup Tips

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A decade ago, beauty was all about high-coverage, matte complexions with an airbrushed finish. Now, the pendulum has swung toward dewy, light-reflecting skin. But as we move toward fall, matte makeup is making its way back – but with a softer point of view. Meet cloud skin. This updated take on matte makeup swaps heavy coverage and layers of powder for a velvety, diffused finish. The complexion looks softly blurred rather than flat and injects just enough radiance to keep the skin looking alive. Think less full-beat matte and more softly filtered skin. Ahead, we’re breaking down exactly how to recreate the cloud skin look for fall.

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About Aveda

Aveda is a prestige beauty brand built around plant-based hair care and skin care, with a heritage rooted in its Minneapolis, Minnesota origins. Founded in 1978 by Horst Rechelbacher, the brand began as a professional salon line and has grown into a full range that includes hair care, skincare, body care, fragrance, and grooming for men, sold to salons and consumers alike. Today Aveda remains rooted in botanical ingredients and sustainable practices, emphasizing high-performance formulas that honor the environment and animal welfare. Aveda is part of a global beauty portfolio owned by Estee Lauder Companies, trusted by professionals and shoppers who seek spa-quality products with a mindful, plant-forward approach.