Aveda Aveda shampure™ Nurturing Shampoo - 1

Aveda Aveda shampure™ Nurturing Shampoo - 2

Aveda Aveda shampure™ Nurturing Shampoo - 3

Aveda shampure™ Nurturing Shampoo

Name: Aveda shampure™ Nurturing Shampoo
Brand: Aveda
SKU: 99350859
Price: 20.00 USD
Availability: InStock

Aveda

$20.00

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Product Insights & Style Tips

The Aveda shampure Nurturing Shampoo feels like a botanical escape in everyday routine. 96 percent naturally derived and silicone-free, it cleanses hair with a gentle rinse and a nourishing touch from abyssinian oil. Its calming aroma comes from 25 pure flower and plant essences, including organic lavender, petitgrain, and ylang-ylang, making washing feel like a moment of quiet ritual.

Massage into wet hair, rinse, and follow with conditioner for a clean, hydrated base. The formula stays light thanks to its silicone-free makeup, so hair moves with ease and air dries with less weight. Free from parabens, gluten, synthetic fragrance, mineral oil, petrolatum, and formaldehyde, it respects the scalp while supporting everyday styling, layering well with conditioner and treatments as you switch from work to weekends.

Aveda is evolving its packaging while keeping the same beautiful formula inside, a signal of its ongoing commitment to sustainable, responsible beauty. The brand is B Corp certified and Nordstrom Responsible Brands aligned, and the product is made in the USA, reinforcing the clean, conscientious vibe that The Cool Hour shoppers expect from Aveda.

Materials / Fabrication

96 percent naturally derived silicone-free shampoo
Abyssinian oil
Calming aroma featuring 25 pure flower and plant essences
Certified organic lavender, petitgrain and ylang-ylang
Paraben-free; silicone-free; gluten-free; synthetic fragrance-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free
Cruelty-free
Made in the USA
B Corp certified brand
Nordstrom Responsible Brands criteria adherence
New packaging as part of a brand evolution

Recommended Care

Massage into wet hair, rinse thoroughly, and follow with conditioner
Avoid contact with eyes; rinse thoroughly if contact occurs
Store in a cool, dry place away from direct sunlight

Beauty Trends & Makeup Tips

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A decade ago, beauty was all about high-coverage, matte complexions with an airbrushed finish. Now, the pendulum has swung toward dewy, light-reflecting skin. But as we move toward fall, matte makeup is making its way back – but with a softer point of view. Meet cloud skin. This updated take on matte makeup swaps heavy coverage and layers of powder for a velvety, diffused finish. The complexion looks softly blurred rather than flat and injects just enough radiance to keep the skin looking alive. Think less full-beat matte and more softly filtered skin. Ahead, we’re breaking down exactly how to recreate the cloud skin look for fall.

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It’s no secret that the beauty world looks to East Asia for what’s next. From innovative skincare ingredients to viral makeup techniques, South Korea has become the mecca of all things beauty. Now, a new trend is taking over Korean social media called the Mori Girl makeup. The name comes from the Japanese word mori, meaning “forest,” and the aesthetic channels the feeling of someone who has just wandered out of a dense woodland. Think fresh, translucent skin, barely-there color, and an overall look that feels youthful. In many ways, Mori Girl makeup is a Korean take on the no-makeup makeup look, but slightly softer. Ahead, we’re breaking down exactly how to recreate the Mori Girl look at home.

Lacquered Lips Are Having A High-Shine Moment

Blurred skin and softly diffused lips continue to dominate beauty feeds, but summer is making a case for something far more high-impact: lacquered lips. The finish is glossy and impossible to overlook, giving even the most pared-back makeup look a sharper edge. Unlike softer lip trends that blur into the rest of the face, lacquered lips are meant to catch the light. The mirror-like shine feels almost graphic and that’s exactly what makes it so compelling. Best of all, the effect doesn’t require a complicated routine or a makeup artist’s skill set. With the right prep, pigment, and gloss, you can recreate the look at home. Ahead, the pro-approved steps for mastering lacquered lips.

About Aveda

Aveda is a prestige beauty brand built around plant-based hair care and skin care, with a heritage rooted in its Minneapolis, Minnesota origins. Founded in 1978 by Horst Rechelbacher, the brand began as a professional salon line and has grown into a full range that includes hair care, skincare, body care, fragrance, and grooming for men, sold to salons and consumers alike. Today Aveda remains rooted in botanical ingredients and sustainable practices, emphasizing high-performance formulas that honor the environment and animal welfare. Aveda is part of a global beauty portfolio owned by Estee Lauder Companies, trusted by professionals and shoppers who seek spa-quality products with a mindful, plant-forward approach.