Bleach London BLEACH LONDON Lavender Gray Toner Kit-No color
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BLEACH LONDON Lavender Gray Toner Kit-No color

Bleach London

$17.50

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Product Insights & Style Tips

Bleach London Lavender Gray Toner Kit-No color is a backstage-ready fix for color without a long-term commitment. The semi-permanent violet-gray toner targets very pale yellow, pre-lightened hair, banishing brass with a cool hint of purple. The result reads modern and editorial—muted lavender-tinted strands that pair effortlessly with metallics, neutrals, and every cool-girl hair moment.

On very pale yellow, pre-lightened hair, this semi-permanent toner deposits a violet-gray cast that lasts for up to 16 washes. For hair that is long, thick or hasn’t been dyed before, more than one pack may be required to reach the same tone. The product is non-returnable for hygiene reasons.

Bleach London is known for fearless, fashion-forward hair color, and this kit fits right into that code—easy upkeep for color that reads as intentional rather than heavy. Style notes: pair the cool lavender-gray with sleek silhouettes, silver jewelry, and monochrome palettes for a look that feels fresh, editorial, and ready for street style moments.

Materials / Fabrication

  • Face + Body by Bleach London semi-permanent violet-gray toner
  • For use on very pale yellow, pre-lightened hair
  • Lasts up to 16 washes
  • May require more than one pack if hair is long, thick or hasn't been dyed before
  • Non-returnable for hygiene reasons

Recommended Care

  • Follow the product directions and perform a patch test prior to use
  • Use a color-safe, sulfate-free shampoo and conditioner to extend tone
  • Wash hair with cool to lukewarm water to preserve the color
  • Limit washing frequency and refresh as needed within the stated wash lifespan
  • Avoid heat styling on freshly treated hair; use a heat protectant after the toner has set
  • Avoid contact with eyes; rinse thoroughly if contact occurs
  • Store in a cool, dry place away from direct sunlight

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About Bleach London

Bleach London is a London-based beauty brand specializing in at-home hair color and color care. Founded in the early 2010s by veteran colorist Alex Brownsell, the label rose from a salon side project into a global name for vibrant, semi-permanent hair dyes and color-depositing hair care. The range now spans colorants and toning shampoos, conditioners, bond restorers, and styling products designed to help achieve bold, salon-quality results at home. Known for punk-chic palettes and playful takes on color, Bleach London blends fashion-forward aesthetics with practical, professional-grade formulas. For shoppers, the brand offers accessible, trend-driven options that let you experiment with vivid looks while prioritizing hair health.