Bleach London BLEACH LONDON White Toner Kit-No color

Bleach London BLEACH LONDON White Toner Kit-No color - 1

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BLEACH LONDON White Toner Kit-No color

Name: BLEACH LONDON White Toner Kit-No color
Brand: Bleach London
SKU: 9613232
Price: 17.50 USD
Availability: InStock

Bleach London

$17.50

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Product Insights & Style Tips

Bleach London White Toner Kit-No color is the cool antidote to brassy blonde, a semi-permanent, nourishing toner that refreshes color with editorial edge. It neutralises warm pigments and nudges yellow hair toward white, silver, or platinum, giving you an icy, high-contrast look. The result lasts up to 16 washes, with a heads up that long or thick hair, or hair that hasn’t been dyed before, may need more than one pack.

Applied at home, this kit slots into your color routine as a controlled refresh rather than a full redo. The semi-permanent formula tones while nourishing, keeping hair soft and moving naturally. It works across lightened bases and lets you calibrate brightness without overprocessing. More than one pack may be required for certain lengths or textures, and the kit is non-returnable for hygiene reasons.

Bleach London embodies fearless, fashion-forward color moments. This toner mirrors that mood—icy and modern, ready to pair with minimalist wardrobes or bold street-style looks, letting hair take the leading role in a head-to-toe aesthetic.

Materials / Fabrication

Semi-permanent nourishing hair dye
Neutralises brassy pigments
Turns yellow blonde hair to white, silver or platinum
Lasts up to 16 washes
May require more than one pack for long, thick, or hair that has not been dyed before
Non-returnable for hygiene reasons

Recommended Care

Follow packaging directions and perform a patch test before use
Use color-safe, sulfate-free shampoo to extend color
Avoid excessive washing and high heat to preserve shade
Condition regularly and use a color-protecting conditioner or masque
Avoid contact with eyes; rinse thoroughly if product touches skin or eyes

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About Bleach London

Bleach London is a London-based beauty brand specializing in at-home hair color and color care. Founded in the early 2010s by veteran colorist Alex Brownsell, the label rose from a salon side project into a global name for vibrant, semi-permanent hair dyes and color-depositing hair care. The range now spans colorants and toning shampoos, conditioners, bond restorers, and styling products designed to help achieve bold, salon-quality results at home. Known for punk-chic palettes and playful takes on color, Bleach London blends fashion-forward aesthetics with practical, professional-grade formulas. For shoppers, the brand offers accessible, trend-driven options that let you experiment with vivid looks while prioritizing hair health.