Heretic Dirty Hinoki

Name: Heretic Dirty Hinoki
Brand: Heretic
SKU: AA051945
Price: 65.00 USD
Availability: InStock

Heretic

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$65.00

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Product Insights & Style Tips

Heretic Dirty Hinoki is a forest bath in a bottle - earthy, ethereal, and quietly luxe. Grounding Hinoki wood blends with crushed herbs to create a scent that feels natural and light on skin, with a sheer, plant-based glow. Made with 97 percent naturally-derived ingredients, vegan-friendly and cruelty-free, the fragrance leans clean and gender-neutral, easy to wear from morning to night.

As for wearability, it sits light and sheer, drifting across the day rather than shouting. The clean, herbal earthiness sits close to the skin but blooms with you, making it suitable from a coffee run to after-work drinks. Reapply as the day unfolds to keep the forest mood alive, and layer with other natural scents to deepen it. Its understated presence pairs with everything from soft knits to tailored pieces, moving between casual and refined moments.

Heretic sits in the current move toward plant-based, gender-neutral perfumery. Dirty Hinoki leans into forest-forward notes with Hinoki wood and crushed herbs, offered in a clean, minimal bottle. It pairs with a wide range of looks - from streetwear to tailored pieces - and invites you to layer or reapply to grow a woody, green signature.

Materials / Fabrication

Grounding Hinoki wood blends with crushed herbs for an earthy plant-based scent
Plant-based fragrance
Base: organic, non-GMO sugarcane alcohol
97 percent naturally-derived ingredients
ISO 9235 Natural Aromatic Raw Materials Vocabulary designation
Vegan-friendly
Cruelty-free
Fragrances are gender-neutral and made for everyone
Free from phthalates, parabens, synthetic dyes, and formaldehyde

Recommended Care

Store in a cool, dry place away from direct sunlight to preserve natural ingredients
Keep bottle tightly closed when not in use to prevent evaporation of the alcohol base
Apply to clean, dry skin on pulse points for best longevity
If you have sensitive skin, perform a patch test before extended wear
Avoid contact with eyes; rinse with water if contact occurs
Do not ingest; keep out of reach of children

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About Heretic

Heretic Parfum is a Los Angeles based niche fragrance house founded in 2010 by perfumer Douglas Little, known for all natural, unisex scents that push beyond conventional beauty. The brand crafts moody, botanical perfumes inspired by occult, cinematic, and counterculture moods, blending clean, plant-derived absolutes with modern, slightly gothic packaging. Its range spans eau de parfum and discovery sets that invite experimentation, from smoky patchouli and resinous woods to innovative, skin-close accords. Heretic emphasizes small-batch production, transparency about ingredient sourcing, and fragrance as atmosphere rather than decoration. For shoppers, the label offers bold, collectible scents with a cult following among fragrance enthusiasts seeking distinctive, long-lasting signatures. Discovery sets invite exploration and gifting, making it easy to discover your signature.