IDUN Minerals IDUN Minerals Liv All-In-One Mascara

IDUN Minerals Liv All-In-One Mascara

Name: IDUN Minerals Liv All-In-One Mascara
Brand: IDUN Minerals
SKU: B0909368
Price: 27.00 USD
Availability: InStock

IDUN Minerals

$27.00

Shop Now

Product Insights & Style Tips

IDUN Minerals Liv All-In-One Mascara brings a multidimensional vegan formula to the lash line, thickening, lengthening, curling, and voluming in one sweep. The buttery smooth texture glides on with a saturated, inky black that reads as bold without shouting. Mineral pigments provide depth, while jojoba derivatives feed strength and hydration for a lash line that feels cared for. The flexible rubber brush with layered bristles coats each lash individually, wrapping the curl and setting the look in a single stroke.

Wearable impact comes in a single stroke that densifies and lifts, then invites a second pass for more drama without weighing lashes down. The brush seductively hugs every lash, embracing root to tip for definition and separation. Fragrance-free and ophthalmologically tested, with a vegan formula, it respects the eye area while delivering a bold, camera-ready finish across day and night looks.

As a reflection of IDUN Minerals ethos, Liv All-In-One Mascara brings mineral-rich depth into everyday glamour. The matte-black payoff sits comfortably with natural brows and a clean lid, yet stacks well with liner for evening drama, making it a flexible staple in a modern makeup wardrobe.

Materials / Fabrication

All-in-one multidimensional vegan mascara formula
Thicker, longer, curled and voluminous lashes
Intense 3D makeup result
Densifies natural lashes and visibly sets their curl in a single stroke
Buttery smooth texture with highly purified mineral pigments for intensified black colour
Enriched with jojoba derivatives for strength and hydration
Flexible rubber brush with layered bristles that embrace each lash individually
Vegan
Fragrance-free
Dermatologically tested
Ophthalmologically tested

Recommended Care

Keep mascara tightly closed when not in use
Remove with a gentle eye makeup remover or micellar water before sleep
Replace mascara every 3 to 6 months to prevent bacteria buildup
Avoid sharing mascara with others
Store in a cool, dry place away from direct heat or sunlight

Beauty Trends & Makeup Tips

Cloud Skin Puts A Softer Spin On Matte Makeup

A decade ago, beauty was all about high-coverage, matte complexions with an airbrushed finish. Now, the pendulum has swung toward dewy, light-reflecting skin. But as we move toward fall, matte makeup is making its way back – but with a softer point of view. Meet cloud skin. This updated take on matte makeup swaps heavy coverage and layers of powder for a velvety, diffused finish. The complexion looks softly blurred rather than flat and injects just enough radiance to keep the skin looking alive. Think less full-beat matte and more softly filtered skin. Ahead, we’re breaking down exactly how to recreate the cloud skin look for fall.

Mori Girl Makeup Is Korea’s Version Of Clean Girl

It’s no secret that the beauty world looks to East Asia for what’s next. From innovative skincare ingredients to viral makeup techniques, South Korea has become the mecca of all things beauty. Now, a new trend is taking over Korean social media called the Mori Girl makeup. The name comes from the Japanese word mori, meaning “forest,” and the aesthetic channels the feeling of someone who has just wandered out of a dense woodland. Think fresh, translucent skin, barely-there color, and an overall look that feels youthful. In many ways, Mori Girl makeup is a Korean take on the no-makeup makeup look, but slightly softer. Ahead, we’re breaking down exactly how to recreate the Mori Girl look at home.

Lacquered Lips Are Having A High-Shine Moment

Blurred skin and softly diffused lips continue to dominate beauty feeds, but summer is making a case for something far more high-impact: lacquered lips. The finish is glossy and impossible to overlook, giving even the most pared-back makeup look a sharper edge. Unlike softer lip trends that blur into the rest of the face, lacquered lips are meant to catch the light. The mirror-like shine feels almost graphic and that’s exactly what makes it so compelling. Best of all, the effect doesn’t require a complicated routine or a makeup artist’s skill set. With the right prep, pigment, and gloss, you can recreate the look at home. Ahead, the pro-approved steps for mastering lacquered lips.

About IDUN Minerals

IDUN Minerals is a Stockholm-born clean beauty brand launched in 2011 that specializes in mineral-based makeup and skin care designed to be gentle yet high performing. The range covers face, eyes and lips, including foundations, powders, lip and eye products, plus makeup brushes and skincare essentials that focus on purity and skin protection. The brand is known for ultra-pure mineral formulas and a conscious beauty philosophy, earning awards in Sweden and across the Nordic region and carrying the Nordic Swan ecolabel. For shoppers, IDUN offers a versatile, shade-rich edit that blends everyday wear with skin-loving ingredients, making it easy to build a natural, luminous finish.