IDUN Minerals IDUN Minerals Mascara Gull

IDUN Minerals Mascara Gull

Name: IDUN Minerals Mascara Gull
Brand: IDUN Minerals
SKU: B0908595
Price: 28.00 USD
Availability: InStock

IDUN Minerals

$28.00

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Product Insights & Style Tips

IDUN Minerals Mascara Gull channels a clean, confident lash moment with a creamy vegan formula infused with highly purified mineral pigments for an intense black sweep. Layers unfold into a full fan that feels modern and wearable, thanks to a texture that coats without heaviness. The fine fibre bristles add dimension, giving lashes density and a sculpted, editorial bite that reads strong from desk to after-hours.

The creamy glide invites easy layering, building depth and volume with each pass. The fine bristles grab and separate while depositing pigment for maximum density, delivering a classic volume effect. Fragrance-free, and dermatologically and ophthalmologically tested, it sits softly around the eye, making it comfortable for all-day wear and for sensitive eyes.

IDUN Minerals stays true to a mineral-pigment, clean-beauty ethos, translating Nordic minimalism into high-impact lashes. This mascara pairs well with sharp brows and a bold liner, offering a refined, editor-friendly finish that shifts easily from day to night.

Materials / Fabrication

Creamy vegan mascara formula
Infused with highly purified mineral pigments for an intense black color
Fine fibre bristles create dimension and maximum density
Volume effect
Fragrance-free
Dermatologically tested
Ophthalmologically tested

Recommended Care

Close cap tightly after use and store upright in a cool, dry place
Avoid sharing mascara to minimize contamination
Replace the product every 3-6 months after opening for hygiene
Remove with a gentle eye makeup remover; avoid rubbing or tugging
If irritation occurs, discontinue use and seek medical advice

Beauty Trends & Makeup Tips

Cloud Skin Puts A Softer Spin On Matte Makeup

A decade ago, beauty was all about high-coverage, matte complexions with an airbrushed finish. Now, the pendulum has swung toward dewy, light-reflecting skin. But as we move toward fall, matte makeup is making its way back – but with a softer point of view. Meet cloud skin. This updated take on matte makeup swaps heavy coverage and layers of powder for a velvety, diffused finish. The complexion looks softly blurred rather than flat and injects just enough radiance to keep the skin looking alive. Think less full-beat matte and more softly filtered skin. Ahead, we’re breaking down exactly how to recreate the cloud skin look for fall.

Mori Girl Makeup Is Korea’s Version Of Clean Girl

It’s no secret that the beauty world looks to East Asia for what’s next. From innovative skincare ingredients to viral makeup techniques, South Korea has become the mecca of all things beauty. Now, a new trend is taking over Korean social media called the Mori Girl makeup. The name comes from the Japanese word mori, meaning “forest,” and the aesthetic channels the feeling of someone who has just wandered out of a dense woodland. Think fresh, translucent skin, barely-there color, and an overall look that feels youthful. In many ways, Mori Girl makeup is a Korean take on the no-makeup makeup look, but slightly softer. Ahead, we’re breaking down exactly how to recreate the Mori Girl look at home.

Lacquered Lips Are Having A High-Shine Moment

Blurred skin and softly diffused lips continue to dominate beauty feeds, but summer is making a case for something far more high-impact: lacquered lips. The finish is glossy and impossible to overlook, giving even the most pared-back makeup look a sharper edge. Unlike softer lip trends that blur into the rest of the face, lacquered lips are meant to catch the light. The mirror-like shine feels almost graphic and that’s exactly what makes it so compelling. Best of all, the effect doesn’t require a complicated routine or a makeup artist’s skill set. With the right prep, pigment, and gloss, you can recreate the look at home. Ahead, the pro-approved steps for mastering lacquered lips.

About IDUN Minerals

IDUN Minerals is a Stockholm-born clean beauty brand launched in 2011 that specializes in mineral-based makeup and skin care designed to be gentle yet high performing. The range covers face, eyes and lips, including foundations, powders, lip and eye products, plus makeup brushes and skincare essentials that focus on purity and skin protection. The brand is known for ultra-pure mineral formulas and a conscious beauty philosophy, earning awards in Sweden and across the Nordic region and carrying the Nordic Swan ecolabel. For shoppers, IDUN offers a versatile, shade-rich edit that blends everyday wear with skin-loving ingredients, making it easy to build a natural, luminous finish.