IDUN Minerals IDUN Minerals Mascara Silfr

IDUN Minerals Mascara Silfr

Name: IDUN Minerals Mascara Silfr
Brand: IDUN Minerals
SKU: B0908648
Price: 28.00 USD
Availability: InStock

IDUN Minerals

$28.00

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Product Insights & Style Tips

IDUN Minerals Mascara Silfr chases that clean, modern eye moment with supple, separated lashes that never clump or flake. The creamy mineral vegan formula glides on with a soft, undemanding slip, while the flexible tapered elastomer bristles brush and separate each lash for a defined, lengthened look. No heavy buildup, just a lightweight, breathable finish that reads polished from desk to dinner.

Quietly capable, this mascara stays in step with real life. The flexible bristles guide each lash from root to tip, letting the creamy mineral formula grip and hold without smudging or clumping. Fragrance-free and ophthalmologically and dermatologically tested, it’s begin-to-end reassuring for sensitive eyes, making it a reliable finish for everything from a low-key day look to a more dressed-up evening mood.

IDUN Minerals leans into a clean beauty ethos, pairing mineral-rich formulas with everyday versatility. Mascara Silfr sits with the brand's calm, skincare-forward approach, proving that drama can come without drama.

Materials / Fabrication

IDUN Minerals Mascara Silfr
Longer looking lashes with minimal clumping
Flexible tapered elastomer bristles that style and separate each lash
Creamy mineral vegan formula
Vegan
Fragrance-free
Dermatologically tested
Ophthalmologically tested

Recommended Care

Remove with a gentle eye makeup remover at the end of each day
Replace mascara every 3 to 6 months to prevent bacteria growth
Keep cap tightly closed to prevent drying out
Avoid sharing to minimize contamination
Store upright in a cool, dry place away from direct heat

Beauty Trends & Makeup Tips

Cloud Skin Puts A Softer Spin On Matte Makeup

A decade ago, beauty was all about high-coverage, matte complexions with an airbrushed finish. Now, the pendulum has swung toward dewy, light-reflecting skin. But as we move toward fall, matte makeup is making its way back – but with a softer point of view. Meet cloud skin. This updated take on matte makeup swaps heavy coverage and layers of powder for a velvety, diffused finish. The complexion looks softly blurred rather than flat and injects just enough radiance to keep the skin looking alive. Think less full-beat matte and more softly filtered skin. Ahead, we’re breaking down exactly how to recreate the cloud skin look for fall.

Mori Girl Makeup Is Korea’s Version Of Clean Girl

It’s no secret that the beauty world looks to East Asia for what’s next. From innovative skincare ingredients to viral makeup techniques, South Korea has become the mecca of all things beauty. Now, a new trend is taking over Korean social media called the Mori Girl makeup. The name comes from the Japanese word mori, meaning “forest,” and the aesthetic channels the feeling of someone who has just wandered out of a dense woodland. Think fresh, translucent skin, barely-there color, and an overall look that feels youthful. In many ways, Mori Girl makeup is a Korean take on the no-makeup makeup look, but slightly softer. Ahead, we’re breaking down exactly how to recreate the Mori Girl look at home.

Lacquered Lips Are Having A High-Shine Moment

Blurred skin and softly diffused lips continue to dominate beauty feeds, but summer is making a case for something far more high-impact: lacquered lips. The finish is glossy and impossible to overlook, giving even the most pared-back makeup look a sharper edge. Unlike softer lip trends that blur into the rest of the face, lacquered lips are meant to catch the light. The mirror-like shine feels almost graphic and that’s exactly what makes it so compelling. Best of all, the effect doesn’t require a complicated routine or a makeup artist’s skill set. With the right prep, pigment, and gloss, you can recreate the look at home. Ahead, the pro-approved steps for mastering lacquered lips.

About IDUN Minerals

IDUN Minerals is a Stockholm-born clean beauty brand launched in 2011 that specializes in mineral-based makeup and skin care designed to be gentle yet high performing. The range covers face, eyes and lips, including foundations, powders, lip and eye products, plus makeup brushes and skincare essentials that focus on purity and skin protection. The brand is known for ultra-pure mineral formulas and a conscious beauty philosophy, earning awards in Sweden and across the Nordic region and carrying the Nordic Swan ecolabel. For shoppers, IDUN offers a versatile, shade-rich edit that blends everyday wear with skin-loving ingredients, making it easy to build a natural, luminous finish.