jane iredale jane iredale PureMatch Liquid Concealer

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jane iredale PureMatch Liquid Concealer

Name: jane iredale PureMatch Liquid Concealer
Brand: jane iredale
SKU: 9690581
Price: 30.00 USD
Availability: InStock

jane iredale

$30.00

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Product Insights & Style Tips

Jane iredale PureMatch Liquid Concealer nails that skin-first makeup energy: medium coverage that glides on creamy and settles to a soft-matte, undetectable finish. It comes in sixteen true-to-skin shades, so you can find a match that disappears into your base and still corrects discoloration and imperfections. The texture feels breathable and weightless, like you're wearing nothing at all.

Apply with the doe-foot applicator for targeted coverage, then lay it flat to blur larger areas. The pigment blends seamlessly, building from light to medium without caking, translating from under-eye brightening to spot concealment with ease. It stays put from desk to evening without migration, and layers well with other makeup for a cohesive complexion. Choose shade lighter than your complexion to brighten and lift, or shade darker to sculpt.

Clean, vegan, cruelty-free, made in the USA, jane iredale's PureMatch reinforces the brand's skin-first approach. The broad shade range supports inclusivity, letting the makeup enhance natural tones rather than mask them, while remaining a versatile tool for everyday and evening looks.

Materials / Fabrication

Allover medium-coverage liquid concealer with 16 true-to-skin shades
Lightweight, breathable formula with buildable medium coverage
Creamy glide with a soft-matte finish
Long-wear, budge-proof performance
Doe-foot applicator tip for targeted application
Shade guidance: choose shade lighter than your complexion to brighten and lift
Shade guidance: choose shade darker than your complexion to sculpt and define
Size: 0.16 oz
Cruelty-free
Vegan
Made in the USA

Recommended Care

Keep cap on when not in use and store in a cool, dry place away from direct sunlight
Replace after 12 months of opening to maintain product safety and performance
Do not share applicator; use your own to prevent contamination
Avoid exposing to high heat; if product thickens, gently stir or warm by cupping bottle in hands
If irritation occurs, discontinue use and consult a physician

Beauty Trends & Makeup Tips

Cloud Skin Puts A Softer Spin On Matte Makeup

A decade ago, beauty was all about high-coverage, matte complexions with an airbrushed finish. Now, the pendulum has swung toward dewy, light-reflecting skin. But as we move toward fall, matte makeup is making its way back – but with a softer point of view. Meet cloud skin. This updated take on matte makeup swaps heavy coverage and layers of powder for a velvety, diffused finish. The complexion looks softly blurred rather than flat and injects just enough radiance to keep the skin looking alive. Think less full-beat matte and more softly filtered skin. Ahead, we’re breaking down exactly how to recreate the cloud skin look for fall.

Mori Girl Makeup Is Korea’s Version Of Clean Girl

It’s no secret that the beauty world looks to East Asia for what’s next. From innovative skincare ingredients to viral makeup techniques, South Korea has become the mecca of all things beauty. Now, a new trend is taking over Korean social media called the Mori Girl makeup. The name comes from the Japanese word mori, meaning “forest,” and the aesthetic channels the feeling of someone who has just wandered out of a dense woodland. Think fresh, translucent skin, barely-there color, and an overall look that feels youthful. In many ways, Mori Girl makeup is a Korean take on the no-makeup makeup look, but slightly softer. Ahead, we’re breaking down exactly how to recreate the Mori Girl look at home.

Lacquered Lips Are Having A High-Shine Moment

Blurred skin and softly diffused lips continue to dominate beauty feeds, but summer is making a case for something far more high-impact: lacquered lips. The finish is glossy and impossible to overlook, giving even the most pared-back makeup look a sharper edge. Unlike softer lip trends that blur into the rest of the face, lacquered lips are meant to catch the light. The mirror-like shine feels almost graphic and that’s exactly what makes it so compelling. Best of all, the effect doesn’t require a complicated routine or a makeup artist’s skill set. With the right prep, pigment, and gloss, you can recreate the look at home. Ahead, the pro-approved steps for mastering lacquered lips.

About jane iredale

Jane iredale is a prestige beauty brand known for its mineral-based makeup that also behaves like skincare. Founded by makeup artist Jane Iredale, the line emphasizes breathable, high-performance cosmetics designed for sensitive or reactive skin. The collection spans foundations, concealers, powders, blushes, bronzers, eyeshadows, eyeliners, mascaras, and applicator tools, all formulated to deliver long-wearing color with a natural, skin-like finish. Cruelty-free and dermatologist-tested, the brand prioritizes clean ingredients and mineral filters that help blur imperfections while supporting skin health. For shoppers who value sophisticated, travel-friendly makeup with a focus on comfort and longevity, Jane iredale offers refined staples and shade ranges that adapt from day to night.