Brands / NYX Professional Makeup / Beauty / Makeup / NYX Professional Makeup On The Rise Liftscara Mascara-No color

NYX Professional Makeup NYX Professional Makeup On The Rise Liftscara Mascara-No color

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NYX Professional Makeup On The Rise Liftscara Mascara-No color

Name: NYX Professional Makeup On The Rise Liftscara Mascara-No color
Brand: NYX Professional Makeup
SKU: 9093399
Price: 21.00 USD
Availability: InStock

NYX Professional Makeup

$21.00

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Product Insights & Style Tips

The On The Rise Liftscara Mascara by NYX Professional Makeup hits the eye with a lift-first attitude. The wand is part hourglass, part rounded, guiding a dense, ultra-pigmented matte formula through every lash. The result is a defined, dramatic edge that stays true to a matte finish--no shine, just bold separation and volume.

With its hourglass-rounded wand, the mascara traces lashes from base to tip, delivering instant elevation and volume without heavy clumping. The matte pigment reads with confidence, and the formula stacks softly for more drama when needed. It's a reliable lift that can go from desk to dinner, layering well with softer shadows or a smoky eye.

NYX often blends streetwise energy with bold pigment, and On The Rise sits at that sweet spot of accessible, punchy makeup. For styling, try a bare lip and clean skin to let the lashes do the talking, or pair with a sleek wing for a modern, editorial edge.

Materials / Fabrication

Mascara by NYX Professional Makeup
Dial up your look
Designed to add volume and elevation
Part hourglass and part rounded wand
Ultra-pigmented, matte finish
Non-returnable for hygiene reasons

Recommended Care

Do not share mascara to maintain hygiene
Replace every 3 months after opening
Keep cap tightly closed to prevent drying out
Avoid contact with eyes if irritation occurs; discontinue use if irritation persists

Style Check

Aesthetics: 8/10

Editorial from the tube to the wand reads modern minimalism with a sculpted silhouette and a whisper of edge. The hourglass and rounded wand hints at drama, even in a clear shade, giving lashes an elevated, wide-eyed look. The juxtaposition of matte finish branding against stark white lets the product command attention.

Craftsmanship: 7/10

Close inspection reveals precise wand geometry and a clean, lint-free finish on the tube. The dual hourglass and rounded shape suggests thoughtful engineering aimed at lift and separation. If visible, bristles appear evenly spaced with no obvious shedding, supporting a smooth application even for a clear formula that relies on control over drama rather than color.

Affordability: $$$$

Investment sits at a mid range for a premium drugstore line yet the pared back, editorial persona justifies the cost. The no color lift concept adds versatility for grooming both day and night looks without pigment transfer, and the design language feels premium enough to warrant thoughtful styling.

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About NYX Professional Makeup

NYX Professional Makeup is a Los Angeles based beauty and cosmetics brand known for bold color, high pigment payoff, and accessibility. Founded in 1999 by Toni Ko, the brand launched professional quality makeup at drugstore prices and has grown into a globally distributed line of color cosmetics. Today NYX operates as part of LOreal, offering a wide range of products across categories including lipsticks and lip creams, foundation and concealer, eyeshadows, eyeliners, brow products, face powders, brushes and tools, and skincare primers and setting sprays. The brand emphasizes inclusive shade ranges and trend driven, fashion-forward palettes, appealing to shoppers seeking fashionably expressive makeup that performs well in everyday wear and on set.