Brands / THOO / Beauty / Fragrance / THOO Up to the Moon Eau de Parfum

THOO THOO Up to the Moon Eau de Parfum - 1

THOO THOO Up to the Moon Eau de Parfum - 2

THOO Up to the Moon Eau de Parfum

Name: THOO Up to the Moon Eau de Parfum
Brand: THOO
SKU: B1789806
Price: 260.00 USD
Availability: InStock

THOO

$260.00

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Product Insights & Style Tips

THOO Up To The Moon unfolds like a bouquet at dusk: a bright opening of pink grapefruit and pear, moving into a radiant heart of Damask rose and magnolia, and resting on a warm base of amber and vanilla. The scent reads airy and modern, a floral that feels fresh but intimate, with a glow that stays clear rather than powdery.

On the skin it blooms with a soft, luminous presence that carries from day to night. The crisp citrus dries into lush florals, while the amber vanilla base lends a subtle warmth that lingers without getting heavy. The 75ml bottle is easy to wear because the scent sits close to the skin yet projects just enough, making it versatile with everything from breezy dresses to tailored pieces.

Made in Italy, THOO Up To The Moon channels a contemporary approach to floral scents: clean, romantic, and quietly luxe. It sits within a vein of modern white florals that pair well with minimalist styling, and it invites light layering with other soft neutrals or delicate textures.

Materials / Fabrication

Fragrance notes: top notes of pink grapefruit and pear
Heart notes: Damask rose, magnolia
Base notes: amber, vanilla
Volume: 75 ml
Made in Italy

Recommended Care

Store in a cool, dry place away from direct sunlight to preserve the scent
Keep bottle tightly closed when not in use
Avoid spraying on delicate fabrics or skin without testing for irritation
Do not expose to heat or open flames

Style Check

Aesthetics: 9/10

Up To The Moon channels a celestial, editorial aura that feels bold yet romantic. The fragrance notes read as luminous and couture in mood, with a clean, contemporary silhouette that suits both dressed-up and street style. The concept leans into a high impact aesthetic, cueing dreamlike nights and fashion-forward confidence.

Craftsmanship: 8/10

The bottle’s form appears precise and well-made, with a weighty glass body and a smooth cap that sits flush against the neck. Even in stills, the finish reads premium and deliberate, implying careful assembly and a lasting, travel-ready design rather than a throwaway spritz. This aligns with a high fashion sensibility.

Affordability: $$$$

The value feels justified for a premium floral EDP from a modern label. The Italian-made presentation, evocative moonlit mood, and timeless accords justify the cost, offering an aspirational scent in a versatile size. The price matches its design-forward appeal even as it sits above mass market.

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About THOO

THOO, short for The House of Oud, is a Milan based niche fragrance brand that fuses Italian perfume craft with oud expertise to create artistic eau de parfums. Founded in the late 2010s by Andrea Casotti, a nuclear engineer turned perfumer, the house collaborates with Oud specialists to push scent storytelling beyond seasonal trends. The collection spans gourmand, woody, oriental and musky profiles, with flagship releases such as Keep Glazed, Dear Karma, The Time and Wabisabi. Bottles are hand painted and marble toned, a visual echo of the brand's art-forward approach. THOO appeals to shoppers seeking distinctive, collectible fragrances that read as wearable art rather than mass market scents.

(thoo.it)