Brands / THOO / Beauty / Fragrance / THOO What About Pop Eau de Parfum

THOO THOO What About Pop Eau de Parfum - 1

THOO THOO What About Pop Eau de Parfum - 2

THOO What About Pop Eau de Parfum

Name: THOO What About Pop Eau de Parfum
Brand: THOO
SKU: B1751875
Price: 260.00 USD
Availability: InStock

THOO

$260.00

Shop Now

Product Insights & Style Tips

THOO What About Pop sweeps you into a sweet, enveloping moment, where salted popcorn and caramel drift into a heart of milk cream and Exavanilla. The base of amber and benzoin hugs the scent in a warm, comforting embrace, giving the fragrance a gourmand glow that feels playful yet contemporary. It reads like a luxe treat you keep close—soft, indulgent, and irresistibly inviting.

On skin, the opening note sits gently and unfurls into a cozy, wearable haze that lingers through the day into evening. The popcorn and caramel deliver a playful lift, while the milk cream and vanilla keep it creamy and approachable. It layers with casual knits, denim, and sleek outerwear, moving from daytime errands to after-hours moods with ease.

THOO channels bold gourmand glamour, and What About Pop stands as a confident statement in a 75ml bottle made in Italy. It gives the wearer a sense of warmth and whimsy, a fragrance that feels both cinematic and street-ready, perfectly aligned with the label's contemporary, fashion-forward sensibility.

Materials / Fabrication

Fragrance notes include salted popcorn and caramel
Heart notes of milk cream and Exavanilla
Base notes of amber and benzoin
Size: 75 ml
Origin: Made in Italy

Recommended Care

Store in a cool, dry place away from direct sunlight and heat to preserve the fragrance
Keep the cap tightly closed when not in use
Avoid contact with eyes and skin surfaces; if spilled, wipe clean

Style Check

Aesthetics: 9/10

Whimsical yet couture ready, the bottle communicates a bold pop of personality. The silhouette reads as a modern statement piece, balancing gourmand fantasy with refined glass and a chic finish. Its presence feels editorial, inviting attention without shouting. The scent notes translate into a visual mood that pairs with both street style and runway looks.

Craftsmanship: 7/10

Visual craftsmanship appears polished: a sturdy glass body, clean lines, and a balanced weight that suggests premium manufacturing. The cap and spray mechanism look precise, with a smooth transition between components. While not overtly avant-garde, the build feels deliberate, with a refined finish that communicates care and durability appropriate for a luxury fragrance.

Affordability: $$$$

On the pricing front, the value feels justified when weighed against premium packaging, a gourmand yet sophisticated scent profile, and Italian craftsmanship. The cost aligns with its design and editorial appeal, positioning it as a collectible rather than a mass market purchase. For a fragrance this bold, the price sits in a desirable, aspirational range.

Shop More THOO

Beauty

Beauty Trends & Makeup Tips

Your Guide To Preventing Hair Breakage

Summer can take a serious toll on your hair. Between chlorinated pools, ocean swims, and relentless heat and humidity, your strands have been through a lot by the time September rolls around. Now that fall is on the horizon, there’s no better time to give your hair some extra attention. If you’re dealing with breakage, the honest truth is that existing damage can’t be reversed – but that doesn’t mean your strands are a lost cause. With a few strategic additions to your routine and a commitment to consistency, you can absolutely prevent further damage and get your hair back on track. It just takes knowing where to start. Ahead, our tried-and-true tricks for preventing hair breakage before it gets worse.

Greta Lee Makes A Case For Super Sculpted Cheekbones

While contour and bronzer are staples of any full makeup beat, the usual goal is to blend them into the skin until they create barely-there definition. Greta Lee, however, is making a compelling case for doing the exact opposite. The actress is embracing dramatically sculpted cheekbones that are intentionally prominent. And instead of appearing harsh, the exaggerated contour feels editorial, especially against her soft, luminous skin. If you’re looking for a way to shake up your usual base routine, consider this your sign to let your cheekbones do the talking. Her makeup artist, Charlotte, shared some insight into the products and techniques behind the look, so we’re breaking down exactly how to recreate those sculpted cheekbones below.

Cloud Skin Puts A Softer Spin On Matte Makeup

A decade ago, beauty was all about high-coverage, matte complexions with an airbrushed finish. Now, the pendulum has swung toward dewy, light-reflecting skin. But as we move toward fall, matte makeup is making its way back – but with a softer point of view. Meet cloud skin. This updated take on matte makeup swaps heavy coverage and layers of powder for a velvety, diffused finish. The complexion looks softly blurred rather than flat and injects just enough radiance to keep the skin looking alive. Think less full-beat matte and more softly filtered skin. Ahead, we’re breaking down exactly how to recreate the cloud skin look for fall.

About THOO

THOO, short for The House of Oud, is a Milan based niche fragrance brand that fuses Italian perfume craft with oud expertise to create artistic eau de parfums. Founded in the late 2010s by Andrea Casotti, a nuclear engineer turned perfumer, the house collaborates with Oud specialists to push scent storytelling beyond seasonal trends. The collection spans gourmand, woody, oriental and musky profiles, with flagship releases such as Keep Glazed, Dear Karma, The Time and Wabisabi. Bottles are hand painted and marble toned, a visual echo of the brand's art-forward approach. THOO appeals to shoppers seeking distinctive, collectible fragrances that read as wearable art rather than mass market scents.

(thoo.it)