ULUK Classic Chouchou Scrunchie
ULUK Classic Chouchou Scrunchie

Classic Chouchou Scrunchie

ULUK

$54.00

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Product Insights & Style Tips

The ULUK Classic Chouchou Scrunchie is everyday glamour in disguise. Made in Korea from 100% polyester, it wears with a soft, pliant fold that catches the eye without bulk. At 20cm around, and a substantial 9cm fabric width, it feels plush and confident in the hair, delivering a touch of retro volume with modern polish.

Wrap it around a high pony, a loose bun, or a chatty half-up, letting the generous width cushion the strands and ease tension. It accommodates different hair textures—with a simple pull, it sits smooth and holds through day-to-night transitions. Delicate care is key: spot clean only to preserve the original shape and color, avoiding machine washing or dry cleaning. It layers effortlessly with other accessories for a casually elevated look.

ULUK keeps the classic chouchou relevant with clean Korean-made construction and a selection of everyday hues. This scrunchie nods to a retro mood while staying practical for modern, on-the-go styling—an easy upgrade to denim, midi dresses, or athleisure.

Materials / Fabrication

  • 100 percent polyester
  • Length: 20 cm
  • Fabric width: 9 cm
  • Chouchou Scrunchie style
  • Korean-made
  • Country of Origin: Republic of Korea

Recommended Care

  • Spot clean only to maintain its original shape and appearance
  • Avoid machine washing and dry cleaning
  • Lay flat to dry after spot cleaning
  • Store in a cool, dry place away from direct sunlight

About ULUK

ULUK is a Korean womenswear label known for modern, minimal silhouettes with a streetwise edge. Rooted in Seoul, the brand presents contemporary apparel across tops, bottoms, dresses, outerwear, and knitwear, all geared toward everyday sophistication with a measured, conscious approach. Lookbooks and seasonal drops emphasize clean lines, thoughtful fabrication, and wearable versatility rather than loud trend chasing, making ULUK a go-to for shoppers seeking elevated basics with a hint of city nuance. The line prioritizes durable pieces you can wear across seasons, often pairing unfussy colors with precise tailoring. For shoppers exploring refined, contemporary Korean fashion, ULUK offers versatile, edit-worthy wardrobe staples.