The Vibe Is…
• Meadow Walker and Grace Burns spotlight RE/DONE’s denim-focused Fall Winter 2025 campaign
• Shot at John Lautner’s Harpel House, blending mid-century design with California cool
• A narrative of friendship, nostalgia, and denim innovation anchored by the reversible Rewind Jean
Some friendships are made for fashion history, and Meadow Walker with Grace Burns prove exactly that in RE/DONE’s Fall Winter 2025 campaign. More than faces, they are friends who move through the lens with a rare ease, channeling an off-duty allure that feels both familiar and aspirational. Their chemistry is effortless, radiating through denim and knits that evoke a coolness only RE/DONE can translate. This campaign taps into a nostalgia for afternoons spent styling looks with your closest confidante, reminding us of the power of clothes when paired with connection.
The Harpel House, a Hollywood Hills gem by architect John Lautner, sets the stage for Walker and Burns’ day together. Its angular lines and warm interiors echo the clean cut of RE/DONE’s denim. Photographer Morgan Maher captures them lounging, laughing, and playing dress-up inside this storied space, where the design itself feels like a supporting character. The house’s aura of mid-century Americana mirrors the RE/DONE ethos perfectly. It frames the girls not in high gloss, but in moments of candid energy, underscoring the relaxed spirit that defines this season’s collection.
RE/DONE has built its name by reshaping American classics into wardrobe staples for the now. This season introduces denim worth noting, from the curve-hugging Slim Cig and MaryLou cuts to the Rewind Jean, the brand’s first reversible pair. Each piece is designed with fit and longevity in mind, molding to its wearer with time. Alongside denim, cozy cable knits, oversized sweatshirts, and graphic tees channel an easy California nonchalance. These pieces feel like flea market treasures reimagined for a modern girl who knows her vintage but wants it with today’s polish.
What elevates this campaign is not just the denim, but the story. Walker and Burns’ natural bond recalls Grace’s earlier photo series “By Grace Vol. 3,” where Meadow was her subject. RE/DONE builds on that narrative, showing their connection in movement. Laughter by the pool, casual snapshots in vintage moto jackets, and shared glances feel cinematic yet uncontrived. It is about denim, but also about the way clothes live in memory and friendship.
The styling anchors the collection with true vintage pieces, like a 1950s leather moto jacket and classic Ray-Bans, items that instantly recall California’s cultural codes. This emphasis on heritage deepens the RE/DONE story while adding authenticity to the campaign.
🧊 The Cool Index
RE/DONE delivers a denim story infused with friendship and Americana nostalgia. With Meadow Walker and Grace Burns, the campaign blends style with authenticity and cultural cool.
Extra Style Notes
Brand DNA
Founded in Los Angeles in 2014, RE/DONE began by reconstructing vintage Levi’s into modern fits. The brand has since expanded into ready-to-wear and footwear, maintaining a strong focus on sustainability and heritage American style.
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