BUTTONUP

Button Up is a Bangkok-based menswear brand founded in 2009 that reinterprets traditional formalwear for today’s modern gentleman. With a philosophy built on refinement and craft, the label offers a disciplined edit of tailored pieces that span shirts, suiting, outerwear, and wardrobe essentials, plus bespoke options and uniform design. Its collections blend timeless silhouettes with contemporary detailing, delivering garments that pair effortlessly with both formal and casual looks. Button Up emphasizes quality, longevity, and a refined attitude, inviting shoppers who value lasting, well cut pieces that elevate everyday dressing. The brand operates a flagship presence in Bangkok and a streamlined online shop for discovering its modern, refined wardrobe.