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hausFOG
HausFOG is a Korea-based lifestyle label from Layer, launched in 2024 through its subsidiary SUEDE, uniting fashion and fragrance under a fog-inspired, urban mood. It offers womenswear and accessories – graphic tees, logo knits, scarves, hats, and other everyday pieces – alongside a fragrance lineup that includes scent-driven options like Matchamade. The brand speaks to shop-forward shoppers seeking approachable, streetwise design with a moody, city-sense of style. Originating in a multi-category approach, hausFOG treats scent as an extension of wardrobe, inviting versatility from casual weekend looks to more polished ensembles. In short, hausFOG is a modern, trend-aware lifestyle brand blending wearable fashion with curated fragrances.
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