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Lucky Brand is an American casual apparel label known for its denim-first approach and relaxed, boho-inflected style. The brand offers menswear and womenswear across denim, tops, dresses, jackets, and accessories, built around wear-anywhere pieces with timeless fits and subtle Western-inspired details. Founded in 1990 in Vernon, California by Gene Montesano and Barry Perlman, Lucky Brand grew from denim specialists into a broad lifestyle line grounded in approachable, comfortable design. Today, shoppers will find reliable jeans alongside easygoing everyday staples that mix classic roots with modern touches, making it a go-to for those seeking versatile, durable pieces that feel effortless yet polished.
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Price: Low to High
Price: High to Low