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Peloton

Peloton is a New York based fitness technology brand that blends premium connected hardware with on demand studio style coaching. It began in 2012 with the goal of bringing boutique cycling and studio classes into the home, and now offers flagship hardware like the Peloton Bike, Bike+, Tread and other connected fitness devices paired with a robust digital app. Members access live and on demand classes across cycling, running, strength, yoga, and more, supported by immersive leader-led programs and performance tracking. Beyond hardware and content, the brand has expanded into private label apparel and accessories, creating a holistic lifestyle ecosystem for home workouts and wellness. Peloton appeals to shoppers seeking high quality, motivating at home fitness with a premium tech edge.

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