STARTER

STARTER is a heritage American sportswear label rooted in licensed team apparel and the brand’s iconic satin jackets. Founded in 1971, the brand fuses athletic performance with streetwear energy, appealing to shoppers who want nostalgic throwback pieces with contemporary wearability. Today STARTER operates in two key lines: the original STARTER collection, offering outerwear, tees, hoodies, caps, and accessories; and STARTER BLACK LABEL, a premium capsule known for designer collaborations and fashion-forward reinterpretations of the house’s signature vibe. The brand sits at the crossroads of lifestyle and apparel for both women and men, grounded in team culture but built for everyday life. Whether chasing retro vibes or bold graphics, STARTER provides versatile, durable streetwear staples.