The Woobles

The Woobles is a US-based craft and education brand that makes beginner-friendly crochet kits for amigurumi. Founded in 2020 by Justine Tiu and Adrian Zhang, the label offers end-to-end starter kits that include pre-cut yarn, a crochet hook, stuffing, safety eyes, and access to step-by-step video tutorials along with printed patterns. With a rotating catalog of charming animal and fantasy characters, The Woobles makes learning to crochet approachable for absolute beginners, turning a first project into a confident, repeatable hobby. The brand has expanded into a crochet guide book, reinforcing its position as an accessible, community-driven entry point to handmade, playful pieces.