UMUM

UMUM is a Seoul-rooted luxury handbag and leather goods label that began life as UM New York in 2015 and rebranded in 2024 to reflect a modern, lightness-forward ethos. The brand specializes in ultra-light premium leather bags crafted with Feather Leather technology, thinning leather with precision to lighten weight without sacrificing structure. UMUM’s lineup centers on sculpted totes, shoulder bags, and carryalls designed for the daily professional or city life, pairing refined silhouettes with quiet hardware. Founded by Eumjeong Park, the label emphasizes thoughtful design, durability, and everyday elegance, inviting shoppers who want a polished, wearable luxury that improves with use and travels gracefully from work to weekend.