The Vibe :
⊹ BLACKPINK’s JISOO returns as a global ambassador for ALO’s Fall 2026 campaign.
⊹ Hong Jang Hyun photographs the campaign in Seoul around Pilates, movement, and recovery.
⊹ Pink Marshmallow runs through bras, hoodies, outerwear, and the new tennis dress.
⊹ The Softsculpt Desire Tennis Dress makes its campaign debut on JISOO.
JISOO is back with ALO for Fall 2026, and this time Pink Marshmallow is doing a lot of the talking. Photographed in Seoul by Hong Jang Hyun, the BLACKPINK star returns as one of the activewear label’s global ambassadors in a campaign centered on Pilates, movement, and taking time to recharge. JISOO describes exercise as a way to reset when her schedule gets busy, giving the campaign a personal thread beyond another celebrity workout wardrobe.
The clothes stay firmly in ALO territory, only considerably pinker. JISOO wears the Alosoft Center Stage Bra, Accolade Full Zip Hoodie, and Sherpa Edge Bomber in the pale Pink Marshmallow shade, while the new Softsculpt Desire Tennis Dress gives the campaign its strongest fashion crossover. The style extends ALO’s growing Softsculpt lineup beyond leggings, bringing the fabric into a court inspired mini silhouette.
Other Fall 2026 looks move through tanks, shorts, pullovers, pinstriped separates, trousers, jackets, and skirts, expanding the collection past matching workout sets. Pink Marshmallow is already appearing across the current ALO lineup, but JISOO gets one of its newest shapes. Between the sherpa bomber and tennis dress, the color has officially left basic sports bra territory.
Brand DNA
Founded in Los Angeles in 2007, Alo brings yoga roots into a fashion-led lifestyle world. Sleek activewear, tonal sets, technical fabrics, sneakers, and studio-to-street styling define its polished California identity.
Related Links
