The Vibe :
⊹ Western references give Amanda Uprichard’s bridal offering a less traditional point of view.
⊹ Lace, satin, chiffon, silk, toile, and tweed run through the bridal lineup.
⊹ Minis, midis, maxis, rompers, skorts, and separates cover more than the ceremony itself.
⊹ Amanda Uprichard founded her namesake label in New York City’s Garment District in 2008.
Amanda Uprichard is sending bridal dressing a little farther west. The brand’s current bridal push spotlights “Western Wedding Looks,” folding cowboy-coded attitude into a lineup that already moves well beyond the classic gown. White minis, midi dresses, maxis, rompers, tops, skorts, and pants all sit in the mix, with lace, satin, chiffon, silk, toile, and tweed giving the collection plenty of texture. It reads more like a full wedding-week wardrobe than a single walk-down-the-aisle look.
The variety is what keeps the western theme from becoming too literal. Strapless and sleeveless shapes dominate, while pieces such as the Berkshire Mini Dress, Romilly Romper, Jenny Midi Dress, and Monterey Dress With Scarf give the assortment different proportions to work with. Within Amanda Uprichard, that range of polished dresses and party-ready separates already makes room for bachelorette nights, rehearsal dinners, and whatever happens after the reception.
The label itself has been rooted in New York since Amanda Uprichard launched it in the Garment District in 2008. Its design, production, marketing, and sales teams still work from the NYC Garment Center, and most samples are made in New York. That city-made backbone gives the Western Bridal collection a useful tension: prairie-adjacent fabrics and romantic white dressing filtered through a brand built in Manhattan rather than anywhere near a ranch.
Shop Amanda Uprichard
Brand DNA
Founded in New York’s Garment District in 2008 by Amanda Uprichard, the label brings city polish to feminine dresses, luxe fabrics, bold prints, sleek separates, and occasion-ready silhouettes.
Related Links
