The Vibe :
⊹ Dua Lipa returns as the face of YSL Beauty’s latest LIBRE fragrance campaign.
⊹ Caledonian sandalwood joins French lavender and Moroccan orange blossom in Santal Couture.
⊹ The campaign sends Lipa into the South African desert for a much warmer LIBRE chapter.
⊹ A glossy chestnut bottle and gold Cassandre carry the sandalwood story onto the vanity.
Dua Lipa is taking YSL Beauty’s LIBRE somewhere warmer for its latest chapter. LIBRE Santal Couture is the first woody floral Eau de Parfum in the lineup, putting Caledonian sandalwood beside French lavender and Moroccan orange blossom. The shift gives the familiar LIBRE signature a creamier, woodier pull that feels built for plans starting after dinner. It also follows Lipa’s earlier LIBRE Berry Crush campaign, trading juicy raspberry territory for sandalwood.
The campaign takes that mood straight to the South African desert. Directed by Romain Wygas, the film follows Lipa across the landscape as her own version of Aretha Franklin’s “Think” plays in the background. Sandalwood becomes part of the visual story too, ending with a fiery LIBRE sign. It is big fragrance campaign behavior, and Lipa looks completely at home in it.
Santal Couture gets its own bottle switch as well. The familiar LIBRE shape arrives in glossy chestnut with a gold Cassandre, turning the warmer scent profile into something you can spot before the first spray. YSL Beauty lists sandalwood, orange blossom and lavender as its defining notes, with the 50 ml limited edition available now. Consider fragrance season officially a little woodier.
Brand DNA
Rooted in Yves Saint Laurent’s Parisian legacy, YSL Beauty brings the house’s provocative attitude to makeup, fragrance, and skincare. Bold color, glossy lips, dramatic eyes, and icons such as Libre and Black Opium define its glamorous beauty world.
Related Links
