The Vibe :
⊹ AW26 Drop 1 takes Fruity Booty’s lingerie into cooler weather.
⊹ Lace trims, sheer mesh and tiny vintage-inspired prints run through the release.
⊹ Moss green, chocolate and turquoise replace the expected lingerie palette.
⊹ Limited quantities and surplus fabrics remain part of the brand’s production model.
Fruity Booty is easing into fall without covering much up. AW26 takes the London label’s underwear-first wardrobe into colder weather with lace trims, sheer mesh and tiny vintage-inspired prints made for layering under knits as much as wearing on their own. Moss green, warm chocolate and turquoise move the color story away from predictable black and blush, while contrast details keep the lingerie from becoming too serious once the temperature drops.
The release moves between classic bra-and-brief sets, loungewear and semi-sheer clothing, so the underwear does not have to stay hidden beneath an outfit. Mesh layers and delicate trims give the pieces enough visual interest to peek out from an oversized sweater or cardigan, while Fruity Booty already carries that same crossover between lingerie, swim and clothing across tanks, dresses, bras and bloomers.
Production stays deliberately small. Fruity Booty says more than 80 percent of its products are made from surplus fabrics and materials sourced from UK suppliers, with limited quantities used to reduce overproduction. Drop 1 keeps that model intact while shifting the wardrobe toward rainier days, heavier layers and lingerie that still expects to be seen.
Fruity Booty
Brand DNA
Founded in London in 2017 by Hattie Tennant and Minna Bunting, Fruity Booty brings a playful edge to underwear, swim, and clothing. Limited-edition drops, deadstock fabrics, cheeky prints, and female-led design define its irreverent British identity.
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