The Vibe :
⊹ JISOO fronts Salomon’s Fall/Winter 2026 “IN THE OPEN” campaign.
⊹ Shot across South Korea, the imagery moves between Seoul and the outdoors.
⊹ Three weather-ready XT sneakers anchor the new capsule.
⊹ The collection launches globally on October 7.
JISOO is taking Salomon straight into winter. The BLACKPINK star fronts the brand’s Fall/Winter 2026 “IN THE OPEN” campaign, her first global campaign since becoming a Salomon ambassador earlier this year. Shot across South Korea, the imagery moves between grassy trails, parks and Seoul’s urban backdrop as rain, fog and wind become part of the story. JISOO wears technical layers and trail-born sneakers that look just as convincing against skyscrapers as they do outdoors.
Three XT silhouettes lead the capsule: the XT-6 Protective, XT-Whisper GORE-TEX and XT-4 OG GORE-TEX. The XT-6 gets ripstop construction and textured TPU details, while the XT-Whisper receives GORE-TEX weather protection for the first time. The XT-4 revisits an archival trail-running design with its own waterproof update. If JISOO has you reconsidering your sneaker rotation, Salomon’s current lineup includes XT-Whisper, XT-6 and other technical styles built for everyday wear.
The campaign also gives JISOO’s ambassador role a bigger platform after Salomon announced the partnership in May. She has described lightweight, comfortable movement as part of her everyday routine and points to the shoes’ ability to move between daily plans and outdoor activities. That idea runs through “IN THE OPEN,” where winter dressing is less about staying in and more about being prepared to go anywhere. The three-shoe capsule arrives globally on October 7.
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Brand DNA
Founded in Annecy in 1947 by François Salomon, Salomon grew from Alpine ski engineering into a global performance label. Technical trail shoes, Quicklace systems, Contagrip soles, and cult sneakers like the XT-6 define its sport-meets-street identity.
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