The Vibe :
⊹ Seven emotions give the collection its changing palette, moving from despair toward relief.
⊹ Floral lace, gathered skirts and puffy sleeves take the label beyond its knitwear beginnings.
⊹ A sweetheart-neckline wedding gown closes the show with more than 700 handwoven alpaca flowers.
Heartbreak has a dress code at Pauline Dujancourt Spring 2027, and it changes as the feelings do. The London-based French designer mapped the aftermath of lost love across seven emotions, assigning each its own color story. Dark shades punctuated by blue and orange marked despair; pink tangled with black and white expressed pain; pure white signaled relief. Independence was the point, with the collection following a woman learning to step outside someone else’s shadow.
That emotional range also gave Dujancourt room to expand her textile vocabulary. Alongside her signature knitwear came new lace textiles, floral-print draped skirts and pleated, puffy sleeves. Dresses trailed handmade flower garlands and chiffon streamers, while asymmetrically gathered skirts brought volume away from the usual neat, balanced proportions. Trousers, tanks and small jackets added everyday options to a lineup that could otherwise keep a romantic dresser occupied for an entire wedding season.
Bridal, a growing request from clients, received its own attention through patterned satins, closely linked lace and sheer fabrics. The finale put the work on full display: a long, thin-strapped gown with a sweetheart neckline and more than 700 handwoven alpaca flowers arranged over organza and tulle. Production took over two weeks in Peru, followed by 10 days of assembly in London. Following her 2026 ANDAM Special Prize win, Dujancourt has also expanded her teams in Peru, France and the U.K., while developing quicker-to-produce pieces as wholesale grows.
Brand DNA
Paris-born, London-based designer Pauline Dujancourt launched her label after studying knitwear at Central Saint Martins. Hand knitting, crochet, unravelled textures, delicate draping, and sensual silhouettes shape her romantic, slightly gothic vision.
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