Brands / THOO / Beauty / Fragrance / THOO Wabisabi Eau de Parfum

THOO Wabisabi Eau de Parfum

Name: THOO Wabisabi Eau de Parfum
Brand: THOO
SKU: B1751289
Price: 260.00 USD
Availability: InStock

THOO

$260.00

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Product Insights & Style Tips

The THOO Wabisabi Eau de Parfum fuses a wasabi bite with white flowers and warm spices, creating a scent that feels both bright and refined. The crisp green edge softens into a floral glow, while the spice adds depth, yielding a sophisticated perfume with multiple facets. Made in Italy, this 75ml bottle carries a modern, measured aura that reads as daring without shouting.

On skin, the fragrance opens with a sharpened freshness and then settles into a nuanced heart, trailing with a quiet, confident presence. It sits close at first and slowly unfurls, making it easy to pair with day looks or elevate evening silhouettes. It layers well with light fabrics, sleek tailoring, or a minimal accessory, moving from desk to dinner with ease and poise.

THOO sits at the edge of ritual and rebellion, pairing unexpected notes with a polished sensibility. Wabisabi speaks to a trend toward experimental florals and clean, statement accords, aligning with the brand's fashion-forward approach to scent.

Materials / Fabrication

Fragrance concept: wasabi meets white flowers and spices
Volume: 75 ml
Made in Italy

Recommended Care

Store in a cool, dry place away from direct sunlight
Keep bottle tightly closed when not in use
Avoid spraying near eyes or on irritated skin; rinse thoroughly with water if contact occurs
Do not expose to heat or open flame

Style Check

Aesthetics: 9/10

Bold and avant-garde concept powers the aesthetic, with a surprising wasabi kick mingling with white florals and spices that reads as modern and editorial. The bottle and presentation feel luxurious yet restrained, conveying a fearless signature scent that would command attention on a shelf, in shoots, or in a high fashion moment.

Craftsmanship: 8/10

Italian-made credentials imbue the fragrance with perceived refinement and durability. Packaging and bottle design appear to balance weighty glass, precise constraints, and a tactile cap, suggesting careful detailing and finish. While not overtly baroque, the construction signals quality that stands apart from mass market offerings.

Affordability: $$$$

At 260 for 75 ml, the price sits at a premium level, yet the fragrance concept and Italian manufacturing lend justification. The value feels justified for a niche, avant-garde scent; the cost aligns with editorial appeal and potential longevity, not simply a fleeting novelty. The experience extends beyond a single season.

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About THOO

THOO, short for The House of Oud, is a Milan based niche fragrance brand that fuses Italian perfume craft with oud expertise to create artistic eau de parfums. Founded in the late 2010s by Andrea Casotti, a nuclear engineer turned perfumer, the house collaborates with Oud specialists to push scent storytelling beyond seasonal trends. The collection spans gourmand, woody, oriental and musky profiles, with flagship releases such as Keep Glazed, Dear Karma, The Time and Wabisabi. Bottles are hand painted and marble toned, a visual echo of the brand's art-forward approach. THOO appeals to shoppers seeking distinctive, collectible fragrances that read as wearable art rather than mass market scents.

(thoo.it)