The Vibe :
⊹ ROSÉ fronts PUMA’s Speedcat Croc campaign ahead of its October 15, 2026 release.
⊹ Soft suede meets glossy crocodile-textured detailing across the Formstrip and eyestays.
⊹ Black, brown, and off-white colorways let the contrasting textures do the talking.
⊹ Tonal PUMA branding and matching laces finish the low-profile sneaker.
PUMA is giving its Speedcat a crocodile-textured twist for Fall 2026, with ROSÉ fronting the campaign for the new Speedcat Croc. The update retains the sneaker’s low-profile, motorsport-inspired silhouette but trades the familiar understated finish for high-shine detailing. It’s a small change with a surprisingly dressy payoff. The shoe looks just as streamlined as before, only now the surface has a little more attitude. And judging by the brown pair worn by ROSÉ, the contrast is particularly good.
The suede upper provides a soft, matte foundation, interrupted by reflective crocodile-textured overlays across PUMA’s signature Formstrip and eyestays. Black, brown, and off-white keep the palette understated, allowing the difference between the materials to do most of the work. Tonal branding and matching laces pull everything together without competing with the glossy accents. It’s a noticeably more polished direction for the familiar racing silhouette, adding a new texture-driven option to PUMA’s sneaker lineup.
ROSÉ’s accompanying campaign imagery plays up that contrast through equally relaxed styling. Wearing the brown Speedcat Croc with a blue denim jacket, mini skirt, and white socks, the singer gives the glossy sneakers an off-duty spin. The retro-inspired interior adds a nostalgic backdrop without distracting from the shoes themselves. Set to launch October 15, 2026, the PUMA Speedcat Croc will be available through PUMA.com, PUMA flagship stores, and selected stockists, with the Korean release also scheduled for the same date.
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Brand DNA
Founded in Germany in 1948 by Rudolf Dassler, PUMA mixes performance heritage with streetwear energy through iconic sneakers, the Formstrip, motorsport references, football culture, and fashion-forward collaborations.
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