The Vibe :
⊹ Quen Blackwell has officially joined the Nike family through a year long partnership.
⊹ The deal connects her worlds of style, entertainment, internet culture, and sport.
⊹ Blackwell is currently training for Nike’s Los Angeles women’s half marathon.
⊹ Upcoming Nike campaigns are already part of the partnership.
Quen Blackwell is officially a Nike girl, and naturally, a regular campaign was never going to cover it. The entertainer and internet personality has signed a year long partnership with Nike that pulls together the many places she already shows up, from runways and online comedy to television, fashion, and now running. Blackwell announced the news on August 19, calling the deal a full circle moment after growing up in Texas with a one shoe per year rule and keeping her first white Nike Air Force 1s pristine.
Her first big Nike assignment is considerably sweatier. Blackwell is training across 12 weeks for the Nike After Dark Tour LA 13.1 on October 24, documenting the road toward her first half marathon with the same humor that made her an internet fixture in the first place. Nike’s 2026 After Dark Tour includes women’s races across seven global cities, with Los Angeles hosting one of the tour’s half marathon distances. Sport is getting the full Quen treatment.
The partnership extends beyond race day. Blackwell is also set to front an upcoming Nike campaign with a retail partner, while future projects will continue connecting her work across style and entertainment with athletic performance. She has already appeared in Nike running content before making the relationship official, but the new deal gives that connection a much bigger runway. Blackwell has performed online, on camera, on actual runways, and through cheer. Now she gets a starting line too.
Brand DNA
Founded in Oregon in 1964 by Phil Knight and Bill Bowerman, Nike grew from running footwear into a global sportswear icon. The Swoosh, Air technology, performance sneakers, athletic apparel, and major collaborations define its enduring crossover between sport and style.
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