
The Vibe :
⊹ Zendaya and Law Roach put their second On collection into action with a film directed by Pantera.
⊹ Custom python print gives technical sportswear an animal-print upgrade, while bungee cords reshape oversized sweats.
⊹ The Cloudnova Moon gets a Mary Jane-inspired silhouette with an engineered knit upper and speed laces.
Zendaya’s second cocreated collection with On comes with a fight scene. Developed alongside longtime stylist and collaborator Law Roach, the October 2026 release arrives in a two-minute campaign film directed by Argentinian trio Pantera. Zendaya takes on a crowd of female adversaries, with Roach making a cameo to lend a hand. It’s an action-hero audition with a very specific wardrobe brief: python print, oversized sweats and sneakers that borrow from Mary Janes.

The clothes give familiar sportswear shapes something to play with. Oversized crewnecks and sweatpants use ruching and bungee cord details to adjust their silhouettes, making volume part of the styling. A custom python print runs across a bodysuit, fitted long-sleeve top and half-zip anorak. Zendaya describes the pattern as a modern camouflage, an especially good match for a campaign built around outmaneuvering opponents. The close-fitting pieces and roomier sweats offer two different ways into the collection, depending on how much shape you want to show.

Then there’s the Cloudnova Moon Mary Jane, which pairs an engineered knit upper with speed laces. The sneaker arrives in Clove/Ivory, Dew/Antler and Black/Ivory, giving the footwear its own set of options beyond the python print. The apparel and shoes launched October 1 at On’s website and stores globally, with dedicated pop-ups in Los Angeles, Paris, Tokyo and Chengdu.
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Brand DNA
Founded in Switzerland in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, On pairs Swiss engineering with CloudTec cushioning, sleek running shoes, technical apparel, and city-ready performance design.