The Vibe :
⊹ On and Sky High Goods introduce performance farmwear, developed and tested with farmers from Sky High Farm’s community.
⊹ The new Cloud Low Waterproof SHG brings a moc-inspired design, waterproof construction and Missiongrip traction.
⊹ Utility vests, graphic layers and a strawberry-and-moon balaclava give agricultural workwear a street-style twist.
⊹ Jack Davison photographs the Farm Strong campaign, with the collection launching November 5.
On has officially entered its farming era, and no, this isn’t just about looking cute at the farmers market. The Swiss sportswear label is teaming up again with Sky High Goods, the fashion label supporting New York nonprofit Sky High Farm, for a Fall/Winter 2026 collection dedicated to performance farmwear. The idea? Treat farming like the athletic activity it actually is, with footwear and clothing developed alongside people who work the land. Turns out the workwear obsession has found a pretty interesting new direction.
The Cloud Low Waterproof SHG is the main event, a moc-inspired slip-on built on the foundation of On’s Cloud Hi with a waterproof upper, CloudTec cushioning and Missiongrip traction. Its chunky outsole even features Sky High Goods’ strawberry-and-moon graphics. Available in Black/Black and Date/Torchwood, the $240 shoe is designed for wet and uneven ground, although it wouldn’t look out of place with baggy jeans and an oversized jacket. It’s a different direction for On’s performance footwear lineup, trading the running track for muddy fields.
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The 10-style collection also includes pocket-heavy utility vests, pants, hoodies, long johns and a strawberry-and-moon balaclava. A graphic tee reading “Farming” makes the message impossible to miss. Photographer Jack Davison shot the accompanying Farm Strong campaign in the British countryside, highlighting the physical demands of agricultural work and the people behind it. The collection arrives November 5 through On, Sky High Goods and select retailers, with proceeds from Sky High Goods supporting its nonprofit mission.
Brand DNA
Created to support New York nonprofit Sky High Farm, Sky High Farm Goods turns workwear, graphics, and playful farm iconography into a mission-led label spanning apparel, footwear, accessories, and collaborations with names including Levi’s and On.
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