Leave it to Zendaya to make intergalactic training missions feel like a runway moment. In “Zone Dreamers”, her new campaign with Swiss running label On, the actress swaps the red carpet for the cosmos, fronting a sci-fi-inspired aesthetic directed by Nadia Lee Cohen and styled by Law Roach. It’s high fashion meets high concept, complete with custom spacesuits and dreamlike sets that nod to retro futurism while staying grounded in the now.
This is the first time Zendaya and Cohen have teamed up, and the result is otherworldly in the best way—equal parts editorial and escapist. Zendaya shifts between athleticism and artistry with a confidence that makes the whole thing feel like a fever dream you’d want to live in. Meanwhile, Roach’s styling turns performance gear into statement wear, layering it with Chris Habana’s sculptural jewelry that adds a punky, futuristic edge.
Alex Griffin, On’s Chief Marketing Officer, described the campaign as a celebration of movement as connection. And it shows. There’s something deeply human pulsing through the neon sets and dystopian details—an energy that feels communal, not just aspirational. The campaign also introduces two new On drops: the sculpting Studio Knit Bodysuit and the Cloudzone sneaker, both sleek enough to wear off-duty and technical enough for your next yoga class (or spacewalk, depending on your vibe).
