The Vibe :
⊹ Selena Gomez and Demi Lovato reunite for Rare Beauty’s “Still Making Each Other Blush” campaign.
⊹ Their Disney Channel friendship inspires a nostalgic Princess Protection Program throwback.
⊹ Gomez wears nude mauve Hope, while Lovato picks beige peach Virtue.
⊹ The limited-edition bundle includes two full-size liquid blushes and a blush brush.
Selena Gomez and Demi Lovato have officially brought Delena back, and this time their reunion comes with blush. The longtime friends star in Rare Beauty’s “Still Making Each Other Blush” campaign, revisiting nearly 25 years of history through the sort of throwbacks Disney Channel kids know by heart. There’s a nod to their old bedroom YouTube videos, plus a recreation of imagery from their 2009 movie Princess Protection Program. Gomez has made room for personal stories at Rare Beauty before, including her first fragrance launch, but this campaign goes all the way back to childhood.
The beauty lineup is personal, too. Gomez wears Soft Pinch Liquid Blush in Hope, a nude mauve with a dewy finish, while Lovato chooses Virtue, a beige peach with the same finish. Both shades come in full-size bottles, giving the limited-edition Delena bundle two different takes on the brand’s best-selling blush. It’s a pretty fitting product for two friends who have spent years making each other laugh, reminisce and, apparently, blush.
The throwbacks continue in a companion video, where the pair revisit their early webcam-era antics and lip-sync to “One and the Same,” their duet from Princess Protection Program. Lovato compared filming together to their days playing with makeup in their bedrooms, while Gomez described the reunion as a chance to celebrate their shared history and who they are today. Alongside the two blush shades, Delena: Soft Pinch Blush Bundle includes a Soft Pinch Blush Brush. The limited-edition set is exclusive to RareBeauty.com in the U.S., where it retails for $50.
Brand DNA
Founded by Selena Gomez in 2020, Rare Beauty approaches makeup through self-expression, inclusive shade ranges, easy-to-use formulas, and cult favorites like Soft Pinch Liquid Blush, while supporting mental health through the Rare Impact Fund.
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