Matin Kim turns up the season with aespa’s NINGNING fronting its new winter campaign, PLAYLIST. Shot through a polished, soft-focus lens, the visuals feel like a tracklist of mood swings and layers. NINGNING wears the brand’s new season uniform: puffed vests, ribbed knits, wrap skirts, and long boots that walk the line between Seoul street and Tokyo cool. It’s not about dressing up, it’s about finding rhythm in what you wear. The campaign opens with the phrase “Ningning’s happy winter memories”, a quiet line that sets the tone for how Matin Kim wants winter to feel—warm, effortless, and deeply personal.
The Matin Kim Attitude
Founded in Seoul, Matin Kim has built a following on its clean attitude and wearable energy. The label reworks essentials into statement pieces with subtle off-balance cuts, unexpected materials, and an unspoken sense of ease. NINGNING, known for her cool confidence, slips into that space naturally. She’s been seen in the brand off-duty too, including a full Matin Kim look at the airport this summer that sparked a sell-out moment across Korea. For this winter story, she represents the brand’s real-world cool—one that’s more about presence than performance.
Layer Logic
The lineup plays with proportion and texture. The Unbalance Quilted Down Vest in black gives shape to soft knits like the Layered Point Slim Top and Texture Knit Cardigan. A corduroy wrap skirt adds weight, balanced by the movement of the Glossy Quilting Small Chain Bag. Long boots and a ribbon-tie beanie close the look with quiet attitude. The styling reads minimal but considered—grey on black, hints of ivory, everything tuned to feel lived in. Matin Kim’s winter isn’t about excess. It’s about the kind of polish that still feels spontaneous, the way a playlist can shift your entire mood without changing the volume.
Extra Style Notes
Brand DNA
Founded in Seoul the brand defines its mission as pursuing “a fashion culture that is trendy and comfortable and can be applied harmoniously in daily life.” The label delivers essentials with subtle off-balance cuts and relaxed attitude, layering texture and ease in equal measure. :contentReference[oaicite:1]{index=1}
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