The Vibe :
⊹ Hailey Bieber stars in Calzedonia’s latest campaign, wearing matching black floral lace from head to toe.
⊹ The look pairs the brand’s Floral Lace Tights with a coordinating long-sleeved Lace Top.
⊹ Sheer fabrics and intricate floral patterns bring lingerie-inspired dressing into the spotlight.
⊹ The campaign gives statement hosiery a starring role rather than treating tights as an accessory.
Hailey Bieber is making tights the main event in her latest campaign for Calzedonia. The model and Rhode founder wears a matching black floral lace set from the Italian hosiery label, pairing its Floral Lace Tights with a coordinating long-sleeved Lace Top. It’s a particularly daring take on monochrome dressing, with the intricate pattern stretching from her shoulders all the way down her legs. Instead of hiding hosiery beneath a skirt or dress, Bieber lets the lace become the entire outfit. The campaign’s styling keeps things relatively simple. The sheer boat-neck top is worn without a bra, while matching lace tights are layered over black underwear. Soft rosy makeup, a sleek center-parted bob and delicate drop earrings complete the look. The combination taps into the ongoing fascination with lingerie-inspired dressing, where lace tops and sheer separates are increasingly treated as wardrobe pieces in their own right. Here, the matching floral pattern gives the two pieces a coordinated finish.
Bieber, who became a Calzedonia ambassador earlier this year, brings her familiar minimalist styling to a campaign that’s considerably more revealing than her everyday wardrobe. The floral tights could just as easily be worn with an oversized blazer or a miniskirt, but the matching top makes a stronger statement. Calzedonia’s lace collection is available through the brand’s website, with the Floral Lace Tights and Lace Top leading the current lineup.
Brand DNA
Founded in Verona in 1986 by Sandro Veronesi, Calzedonia built its name on hosiery, tights, leggings, and swimwear, pairing trend-led Italian style with accessible pricing and a polished, feminine point of view.
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