The Vibe :
⊹ KATSEYE’s Daniela Avanzini becomes the first face of CAST by Lounge, a new campaign series.
⊹ The intimate portraits spotlight her individual style away from the group’s elaborate performances.
⊹ Lounge’s lace Balconette Bra and ContourSoft Leggings take center stage.
⊹ Daniela’s off-duty favorites include matching sets, oversized sweatshirts and Y2K-inspired outfits.
KATSEYE’s Daniela Avanzini is stepping into the spotlight on her own for CAST by Lounge, a new campaign series from the British lingerie brand. As its first featured face, the singer trades the group’s high-impact performance styling for a series of intimate portraits that put her personality front and center. It’s a different side of Daniela than the one fans usually see onstage, with playful posing, close-up photography and a wardrobe built around lingerie and relaxed everyday pieces.
The clothes are straightforward, but worth a closer look. The brand’s lingerie roots come through in a lace Balconette Bra, which Daniela particularly loves in Berry, while the ContourSoft Leggings bring a more casual counterpart. She describes the leggings as soft and body-shaping, and the bra as a favorite for its lace detailing. The close-up photography keeps the attention on the clothes, their fit and how they move with the body.
Off camera, Daniela’s wardrobe is equally specific. She gravitates toward matching sets and oversized pieces after long days with KATSEYE, especially Lounge’s Fitted-Waist hoodie and coordinating joggers. Her personal style leans into Y2K references, with low-waisted capris, fitted tops and tall pumps among her favorite combinations. Following Lounge’s previous collaboration with Emily Ratajkowski, CAST introduces a new format for the brand, giving each featured woman room to show her own personality.
Brand DNA
Founded in Britain in 2016 by Dan and Mel Marsden, Lounge grew from lingerie into a wider fashion label known for contour-led underwear, sleek sets, soft loungewear, and body-conscious apparel designed around fit and femininity.
Related Links
