
The Vibe :
⊹ Slavic folklore crashes bowling night, with Baba Yaga among the collection’s unlikely sporting muses.
⊹ Rib-like corset boning and spiky chiffon flowers give pretty dresses a sinister streak.
⊹ Tapestry carabiner skirts, snap-on aprons and detachable panels make layering part of the fun.
The witches have joined a bowling league. For Chopova Lowena Spring 2027, Emma Chopova and Laura Lowena brought Slavic folklore to London’s Bloomsbury Lanes, mixing supernatural women with the wardrobe of 1950s bowling champion Marion Ladewig. Bowling shirts and house dresses supplied the retro sports reference; Baba Yaga and winter goddess Morana supplied the menace. It’s an unlikely pairing, but this label has always understood the appeal of a sporty piece with something peculiar attached.

Morana’s look paired a cropped shrug and low skirt with a white corset whose boning resembled ribs. Baba Yaga received a black dress sprouting chiffon spikes and pointed flowers, taking a fabric associated with softness somewhere considerably less sweet. Polish folk dress informed the puff sleeves, rows of ruffles and starburst beadwork. Elsewhere, shaggy patchwork faux fur and deadstock toweling dressed the collection’s beasts, while bias-cut skirts and dresses introduced a lighter, fairy-inspired passage.

The familiar pleated carabiner skirt returned in tapestry, recalling the label’s early collections. More interesting for anyone who likes to rearrange an outfit were the separate parts behind those piled-on runway looks: snap-on aprons and carabiner panels that could attach to jeans. You could take the full folklore look apart and decide how much to wear. A Dr. Martens collaboration, scheduled for November, joined the lineup, along with slogan merchandise from the brand’s new Clubhouse. Even the everyday pieces had an invitation to the coven.
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Brand DNA
Founded in London by Emma Chopova and Laura Lowena, Chopova Lowena channels Bulgarian folklore, British heritage, punk, and sportswear. Carabiner skirts, tartan, charms, bold prints, and offbeat layering give the label its cult appeal.