The Vibe :
⊹ Copenhagen creatives Olivia Frolich and Kristine Halken shape the Pre-Fall 2026 campaign.
⊹ Washed neutrals, leather, sheer textures, knitwear, and tailoring run through the wardrobe.
⊹ Swimwear appears under outerwear and layered separates instead of staying poolside.
⊹ Astrid Ø moves between the city and harbour for the City by the Sea story.
SIR. Pre-Fall 2026 heads to Copenhagen with a wardrobe that refuses to pick between city dressing and the water. Photographer Olivia Frolich and stylist Kristine Halken frame the season through washed neutrals, leather, sheer textures, knitwear, and tailored pieces, with Astrid Ø moving through the harbour-side setting. Swimwear slips underneath jackets and shirts, while softer layers are paired against sharper shapes, giving the collection a distinctly transeasonal feel.
The individual looks keep that contrast going. The Tomi Bomber is worn over the Kylie Halter Top and String Brief, while the Ingrid Lace Midi Dress brings transparency into the mix. Elsewhere, the Mathias Blazer lands with the Pernille Skirt, and the Tanel Long Sleeve Top is paired with a belt and bikini brief. That kind of city-to-water styling fits naturally with SIR., where dresses, separates, and swim often cross into the same outfit.
The rest of the lineup moves through the Sabah Cross Back Dress, Cecile slip shapes, Klara skirts and dresses, and the Cooper One Piece. Lukas Skøt handles motion, with Kasper Andersen on hair and makeup. Copenhagen supplies the harder urban edge; the harbour keeps pulling everything back toward summer.
SIR
Brand DNA
Founded in Australia in 2014 by Nikki Campbell and Sophie Coote, SIR. brings a refined edge to modern womenswear. Fluid dresses, sleek separates, swim, natural fabrics, and ’70s-inspired silhouettes define its distinctly Australian point of view.
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