The Vibe :
⊹ Re{form} Vol. 1 introduces Galliano’s genderless take on Zara’s archival wardrobe.
⊹ Couture techniques change familiar garments’ proportions, placement, and even their apparent purpose.
⊹ Post-Revolutionary French dress, gardening clothes, and film noir inform the collection’s theatrical direction.
⊹ Steven Meisel photographs the campaign, with styling by Karl Templer.
Zara by John Galliano has arrived, and the shirts are already pretending to be leather coats. Re{form} Vol. 1 puts the designer’s appetite for transformation to work on the retailer’s archives, using familiar garments as prototypes for a genderless collection. Pieces are cut apart, enlarged, compressed, and reconstructed through couture techniques. An everyday wardrobe supplies the starting material, but Galliano clearly has other plans for where a collar, pocket, or hem should end up.
An oversized shirt gets a foil-printed finish that mimics a leather coat, while a lace dress migrates upward into a ruffled collar. Tailoring changes character as pockets shift toward the back, lapels extend, and tails lengthen. Elsewhere, layered dresses create the impression of outerwear. These are clothes that reward a second look: what initially reads as one garment turns out to have started life as something else. Even the pocket placement changes how the wearer holds their hands.
Galliano’s references run from Les Incroyables and Les Merveilleuses, the flamboyant dressers of post-Revolutionary France, to gardening wardrobes and film noir. Cropped tailcoats and raised collars carry that historical drama, while jewel-toned bias-cut gowns and transparent tulle introduce a softer line. Steven Meisel photographs the campaign, joined by stylist Karl Templer, hairstylist Guido Palau, and makeup artist Pat McGrath. Re{form} Vol. 1 is available to shop on Zara’s website.
Brand DNA
Founded in Spain in 1975 by Amancio Ortega, Zara built its global identity around fast-moving fashion with a sharp European point of view. Tailoring, trend-led separates, denim, dresses, and directional accessories define its ever-changing wardrobe.
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